Defining Your Target Cost Per Lead

9 Key Considerations for Profitable Brand Growth

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How much should you spend on advertising to generate a new lead?

Though a central factor to your company’s rate of growth and profit, a target cost per lead is rarely given adequate consideration. This report presents nine critical, yet often overlooked considerations in determining your target cost per lead and the crucial lever to boost conversions.

Each of the considerations presented herein are built on two core assumptions:

  • Lead count is a deceptive substitute for lead quality.
  • Lead quality is a deceptive substitute for customer lifetime value.

So, how many new leads should you be acquiring each month? How much should you expect to spend for each of them? Claim your copy of this in-depth guide to uncover answers to these questions and more.

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