14 Programmatic Advertising Stats

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In 2020 and despite the pandemic, US programmatic digital display advertising spend increased more than 10%, and is projected to grow an additional 24.1% in 2021. Is your brand effectively leveraging one of the most lucrative advertising channels available?

If you’re still a bit unsure of whether or not programmatic is the right fit for your brand, we’ve compiled a plethora of statistics to help paint a clear picture of how effective programmatic advertising can be. In this infographic, you’ll uncover data and trends including overall programmatic ad spend and future projections, as well as channel-specific metrics for connected TV, video, streaming audio, podcasts, radio, out-of-home (OOH) advertising, and more.