The U.S. paid search market reached an all-time high of $55.2 billion in 2019. But with the world in a pandemic, how much of this success can be expected to carry into the future?
In this webcast, we tackle the tough questions surrounding pay-per-click advertising and coronavirus. We analyze past trends and data, and offer up strategic advice to help your brand navigate this challenging time. You’ll also uncover:
- How to stay agile with your advertising budgets in the midst of a pandemic.
- What the data tells us from 2019, and how you can still leverage it to your advantage in 2020.
- Long-term paid search strategies to overcome short-term market pitfalls.
During times of strife, the businesses that adapt and think to the future are the ones that thrive.