Amazon and You
A Brand Executive’s Marketplace Dilemma

Opportunity Luncheon Briefing:

If you’re a brand executive trying to navigate the Amazon challenge, you need a clear, well-articulated Amazon strategy.  Because Amazon works differently from other channels, there is often confusion about what a brand owner can and cannot do to control their brand on Amazon. And how Amazon does and does not empower brands.

It’s clear that Amazon wants your brand. And with 49% of all US product searches starting on Amazon¹­, you certainly don’t want to cede the immense opportunity to your competitors. During your lunchtime executive briefing, we’ll show you the best way to engage with Amazon and help you capitalize on the channel with the right blend of control, scale, and profit.

Join us and your ecommerce peers and you’ll learn how to:

• Get control of your products and pricing on Amazon over grey marketers and counterfeiters
• Correct poor or inaccurate Amazon catalog listings whether you have Brand Registry control or not
• Get Amazon Retail executives to pay attention to your brand
• Got a new product launch? Accelerate the sale of your new products without big budget national ad campaigns
• Capture strong “first-mover advantage” in Amazon top position listings in your category over still-sleepy competitors, it’s not too late

Join us and your ecommerce peers for a fun, casual, and complimentary lunch.  Register today, space is limited to 45 executives (max three per company).

¹Survata, Data-Driven Consumer Findings, Dec 2017