WhatCounts Partner Profile

WhatCounts is FedEx’s exclusively chosen partner for Personalization & Email Marketing technology, to help their eCommerce clients grow revenue. WhatCounts is not only the ESP of choice for eCommerce divisions of Costco, TJ Maxx, Skullcandy & more, but also has an Automated Personalization Platform (formerly called “Windsor Circle”).

This platform is used by clients like Avon, L’Oreal, Petco and more, helping drive repeat purchases from 3 years of a client’s historical eComm purchase data. This is done through 1-1 personalized & automated emails (18 pre-built campaigns available), and 38 pre-built segment templates that can push to Google Display Network & Facebook Ads Manager too.

To view their full service offerings, visit whatcounts.com.


For more information, contact
Noel Buck Liotta
Sr. Business Development Specialist

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