Published June 22, 2021 | Updated July 26, 2021
Programmatic advertising is soaring to new and exciting heights, with ad spend expected to accelerate to nearly $100 billion in 2022. This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix.
Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversions. It’s no wonder that marketers are putting more than 50% of their media budget into programmatic advertising.
Programmatic advertising is an efficient, data-driven way of buying highly relevant audiences at scale. It is the most efficient way to buy digital ads and get your ad live in the current advertising landscape.
In this article, we’ll be sharing the most current programmatic advertising news, stats, and trends. Check back for updates as this ad buying method continues to propel forward.
By the end of 2022, programmatic ad spend will approach $100B.
As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report, uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic.
New infographic: Thriving with programmatic in the era of cookieless
Since the dawn of digital, marketing strategies have relied on cookies as a proxy for identity. But the world of marketing is changing. The departure of browser-based tracking is upon us.
By late 2023, Google will phase out third-party cookies running on Chrome and transform how brands track, target, and engage with customers.
Adhering to consumer data privacy regulations and being transparent about what your brand does with consumer data is no longer a choice. In this infographic, you’ll uncover data and stats about post-cookie attribution and targeting, strategies brands are using to navigate the loss of cookies, and how cookie deprecation will impact ecommerce.
Programmatic + digital radio stats (2021)
- Spotify, Pandora, and Amazon Music are expected to have a combined 190.7 million active listeners in 2021, surpassing 203 million by 2023 (Statista)
- US podcast ad spending will surpass $1 billion for the first time in 2021
- Programmatic digital radio ad spend is projected to surge 46% to $897 billion this year (Statista)
- 16.5% of digital radio ads will be purchased programmatically in 2021 (eMarketer)
- Time spent with digital audio increased 8.3% in 2020 and is expected to grow another 4.8% in 2021 (eMarketer)
Developing your brand’s programmatic strategy
$100 billion. That’s what programmatic ad spend is expected to approach in 2022 after jumping over 24% this year. This growing method for buying ads has quickly become a crucial component of a successful marketing mix.
But mastering programmatic advertising isn’t as simple as flicking a switch. Implementing your brand’s programmatic strategy is an intentional process that takes patience and commitment. How can you feel certain you’re taking the right steps? In this webinar on July 13 at 11 am ET, join experts from ROI’s newly expanded programmatic team to uncover insights like:
- The hidden mechanisms behind the programmatic ad buying process
- 4 key programmatic advertising strategies to reach your target audience on an efficient ad budget
- The critical nuances that differentiate display advertising through programmatic vs. the Google Display Network
- Unparalleled opportunities for you to reach your target audience despite growing consumer data and privacy concerns
Don’t let the benefits of programmatic pass your brand by. Register today and watch your brand’s programmatic profitability soar to new heights.
What ads can be purchased with programmatic?
Programmatic offers an array of effective ad types to reach your target audience, including cross-device display units and video. The three main cross-device ad types for programmatic are standard banner ads, native banner ads, and rich media banners.
- Standard banner ad: Appears on the top or sides of web pages. Available in many different sizes.
- Native banner ad: “Recommended” or “sponsored” content. Match the look and feel of the rest of the media on a page.
- Rich media banner: Interactive, highly visual animation like a pushdown, expandable, or carousel unit. Invite the user to engage with your ad.
The four main types of video ads for programmatic are pre-roll, super pre-roll, native, and over-the-top (OTT).
- Pre-roll: Plays before the video user selects to watch; the most basic video ad type that consumers feel highly familiar and comfortable with.
- Super pre-roll: Includes interactive components like rollover widgets, social icons, quizzes, polling, etc.
- Native: Takes on the look and feel of the environment in which it’s served.
- Over-the-top: Runs through a smart TV, gaming console, or other device like Amazon Fire Stick, Roku, or Apple TV.
Programmatic + connected TV stats (2021)
- Connected TV programmatic display ad spend grew 36.5% to $4.53 billion in 2020, up from $3.32 in 2019 (Deloitte)
- Since 2019, more consumers have been paying for connected TV services than cable TV (Statista)
- Connected TV programmatic display ad spend is projected to hit $8.88 billion in 2022, up from a projected $6.93 billion in 2021 (Statista)
- The COVID-19 pandemic drove more consumers than ever to pay for over-the-top video services like YouTube TV and Hulu + With TV, with Over-the-Top (OTT) subscription revenue soaring 41.2% in 2020. (eMarketer)
- Connected TV programmatic display ad spend is projected to grow X% to $6.93 billion in 2021, up from $4.53 billion in 2020 (Statista)
- Programmatic ad spend for CTV is projected to surge 53% in 2021 over 2020 (Statista)
What is programmatic advertising?
Programmatic advertising is an efficient, data-driven way of buying highly relevant audiences at scale. It is the quickest way to purchase ad inventory online and get your ad live.
Traditionally, advertisers have had to spend time going directly to publishers, with a limited amount of inventory available per month. Poor targeting capabilities and a lack of campaign-level frequency have often created a trap for wasted ad spend.
Programmatic advertising allows brands to strike the perfect balance of shoppers seeing and being compelled by an ad without feeling overwhelmed.
With its data-driven approach, programmatic takes less time to implement, scales faster, and drives better targeting than many manual advertising methods. It helps ensure that your ad dollars are only spent on relevant audiences who are highly likely to be interested in your brand.