2020 Holiday Ecommerce News & Updates

Sarah Davis Content AuthorPublished September 14, 2020
Updated September 23, 2020




From the completely unexpected impacts of the coronavirus on ecommerce to the twists and turns of Amazon Prime Day 2020, this year has introduced a mix of obstacles and opportunities for all brands and retailers. With all of this year’s ups & downs, 2020’s holiday ecommerce shopping landscape will be like no other.

We’ll be keeping this blog post updated with all of the latest holiday ecommerce updates as they come in. Keep it bookmarked as your go-to resource for 2020 holiday ecommerce news!

Interested in getting all of your ecommerce questions answered about the unprecedented 2020 holiday shopping season? Join ROI Revolution and thought leaders from Attentive, Pepperjam, & Trustpilot on September 23rd for a live Q&A where you’ll be able to ask the experts your most pressing questions in real-time. Learn more & register here! 


September 23 update

Key 2020 holiday ecommerce stats

58% of shoppers made online holiday purchases in 2019. This number will be even greater in 2020.

Holiday shoppers are already anticipating a further reliance on digital shopping this year. 73% of US shoppers say they’ll shop more online this year, with 77% saying they’ll browse for gift ideas online, not in store – a form of online window shopping.

This dramatic shift to digital and ecommerce is the biggest transformation we’ve seen since mobile transformation.

More consumers are solving their gifting needs online, and many are actually looking for new brands. 30% purchased from a brand that was new to them last holiday season, and nearly two-thirds of consumers plan to shop at local small businesses this holiday shopping season.

This year, 2 out of every 3 US holiday shoppers will shop early to avoid crowds and out-of-stock items. If 2020 is following similar trends to 2019, 1 out of every 4 US holiday shoppers have already started shopping for this holiday season. Most consumers will have 1/3 of their holiday shopping complete by Cyber 5. 

Impulse purchases will be less prevalent in 2020 due to COVID-19. Searches for “best affordable” have grown 60% YoY, indicating a larger shift in underlying consumer needs and behaviors. Consumers are seeking value through quality and price, looking for the best of both worlds.

September 14 update

Amazon Black Friday 2020

As one of the largest holiday ecommerce retailers, Amazon will reportedly launch Amazon Black Friday 2020 deals on October 26, according to TechRadar, Business Insider, T3, and others. Tamebay, a Markplaces news website, was the first to leak the news, but did not reveal the source of their information.

According to Tamebay’s report, the Amazon Black Friday 2020 will reportedly run for three weeks from October 26-November 19 – ending before the traditional Black Friday, which will happen on November 27 this year.

Prior to this information being leaked, brands selling on Amazon had supply chain & inventory concerns about Prime Day reportedly being postponed to October, not long before Cyber 5. Amazon Black Friday 2020 ending before Cyber 5 even begins poses additional inventory concerns.

This would mean a massive Q4 for Amazon, which means competing marketplaces like Target, Walmart, eBay, & Best Buy risk losing sales to the ecommerce giant. This rumor is yet another curveball thrown at brands and retailers in 2020 amidst coronavirus, Prime Day being postponed from July to October, and general global unrest & uncertainty.

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