Published September 23, 2019
Digital Marketing Through the Years
Digital marketing has come a long way since the term was first used in 1990. The landscape has almost completely changed in those 30 years, with revolutionary developments in mobile, social media, and artificial intelligence introducing entirely new ways for brands to market products.
To put it simply: Everything has changed.
The first decade or so of digital marketing’s life truly set the stage for success. Between the birth of Amazon, internet reaching mobile phones, and the launch of the first-ever mobile marketing campaign, digital marketing would be nowhere without the initial innovations that occurred right up until the beginning of the new millennium.
Of course, some of the most significant changes have also been pioneered in the most recent decade or so. Believe it or not, it’s only been 11 years since the first online purchase was made on a mobile phone, and three years since ads launched on Snapchat and Spotify.
And the changes aren’t going to stop anytime soon.
We’re just beginning to see how developments in machine learning and artificial intelligence will shape the future of digital marketing in ways we can’t yet imagine… just like we couldn’t imagine that when Amazon launched in 1994 as an online bookseller it would become the world’s greatest ecommerce marketplace, or that when internet reached mobile in 1996 that mobile would come to exceed PC internet usage less than 20 years later.
We’ve broken all of these digital marketing developments down into some of the most crucial to give you a brief history lesson on the industry that has defined how brands do business today.
Want to learn more about recent developments in the digital marketing world? Check out some of our resources below!
- The 2019 Ecommerce Trends + Tech Brand Growth Guidebook: Building the Bridge Between Progress and Profit
- The 2019 Ecommerce Paid Search Report: With Industry Insights From Google
- The 2019 Facebook Full-Funnel Report: Data + Insights for Social Media Advertising Success
- YouTube Advertising: Success on the World’s Second Largest Search Engine