[Infographic] Digital Marketing Timeline

Sarah Davis Content Author Published September 23, 2019



Digital Marketing Through the Years

Digital marketing has come a long way since the term was first used in 1990. The landscape has almost completely changed in those 30 years, with revolutionary developments in mobile, social media, and artificial intelligence introducing entirely new ways for brands to market products.

To put it simply: Everything has changed.

The first decade of digital marketing’s life truly set the stage for success. Between the birth of Amazon, internet reaching mobile phones, and the launch of the first-ever mobile marketing campaign, digital marketing would be nowhere without the initial innovations that occurred up until the new millennium.

Of course, some of the most significant changes have been pioneered in the most recent decade or so. It’s barely been 12 years since the first online purchase was made on a mobile phone, and it’s been barely four years since ads launched on Snapchat and Spotify.

And the changes aren’t stopping anytime soon.

Developments in artificial intelligence and machine learning will shape the future of digital marketing in ways we can’t yet imagine – just like we couldn’t imagine that when Amazon launched in 1994 as an online bookseller, it would come to dominate American ecommerce, or that mobile would come to exceed PC internet usage less than 20 years after internet reached phones in 1996.

We’ve broken all of these digital marketing developments down into some of the most crucial to give you a brief history lesson on the industry that has defined how brands do business today. (Click the image to enlarge.)

Digital Marketing Timeline

Want to learn more about recent developments in the digital marketing world? Check out some of our resources below!

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2 thoughts on “[Infographic] Digital Marketing Timeline

  1. Great article, Sarah. And love the timeline infographic. It’s difficult to imagine that the term “digital marketing” was coined in 1990! You’re right, digital marketing has gone through a major transformation. And, with smartphones becoming the go-to device to search for information and new technologies like AI coming into the scene, we are bound to see more innovative marketing techniques this decade. Even Google’s algorithms are increasingly taking reader experience and search intent into consideration.

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