8 Tips for Product Page SEO Optimization

Carolyn Wilborn SEO Content Author

 

Your product pages need love and attention just like your category pages if you expect them to perform well in organic results. Customers who are further down the sales funnel are typically looking for the products they want, rather than performing general searches. By following some basic SEO best practices, you can help your products both appeal to Google and stand out from the crowd for your potential customers. We’ve put together a list of our top eight product page SEO optimization tips to get you started.

1. Product Page SEO: General Tips

Text saying SEO surrounded by imagery related to product page SEOProduct pages should have:

  • Unique and appealing titles that are consistent in structure.
  • Original meta descriptions.
  • H1 tags that are included correctly (one per page) and based on keyword research.

2. Featured Images

Include at least one featured image, but make sure that images are optimized so that they don’t slow down the page speed. Always include alt text to provide a basic description of your images. This helps both product page SEO and screen readers for the visually impaired.

3. Copy

Create entirely unique copy for the page, if possible. If you have too many products to create new copy for every single one right now, consider revising them a few batches at a time starting with your most popular or those with the best margins.

4. Structured Data Markup

Add structured data markup (Schema) to gain rich snippets and stand out in the organic search results.

5. Related Products

Chain links, gears, and product page SEO imagesIf you have signature products that customers often look for or link to, link to them from other parts of the site or your less popular – but related – products. When a page on your site gains a link, it gets something called link equityvalue that is passed from the linking site to yours.

By linking a page that has high link equity to one that has less, you share some of that value to the less popular page. This can help improve the performance of the less popular page, both in organic rankings and in driving more traffic to it.

6. Mobile

Always test to see how the product page looks on mobile.

7. Reviews

Include reviews and ratings if you can (and use Schema to highlight them).

8. Discontinuing Products

If a product is permanently discontinued but there is a similar product elsewhere on the website, then 301 redirect the URL of the discontinued product to the URL of the similar product. This allows customers to easily find a good alternative to the product that you no longer carry. If there are no similar products, then redirect the URL of the discontinued product to its most relevant category page.

Are you interested in seeing how else the ROI team can help your product page SEO? Get in touch with us today for your free SEO analysis snapshot! And if you want to further shape up your SEO skillset, check out some of our resources below:

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