Using Google Insights for Search for Seasonality Trends

Use the Google Insights for Search tool to check the seasonality of your major keywords. This tool also shows you countries, states, and metro areas that search highly for your terms. According to Google, Insights for Search is a tool where users “can compare search volume patterns across specific regions, categories, time frames, and properties.” […]

Custom Variables in Google Analytics

In the Fall of 2009, Google announced the release of the much anticipated Custom Variables in Google Analytics. Previously the only out of the box way to segment visitors on your site using custom metrics was to use the User Defined variable. While the User Defined method was useful for segmenting traffic into members vs […]