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How to Use Programmatic Advertising to Win New Customers This Holiday Season

September 29, 2026

TL;DR: Programmatic advertising is one of the most effective ways for ecommerce brands to reach net new customers ahead of the holidays. Brands that plan and launch programmatic well in advance of their peak promotional period can build the awareness and drive traffic that makes their lower-funnel holiday campaigns significantly more productive. What is Programmatic […]

CIPA Lawsuits Are Hitting Ecommerce Brands: How to Check If your Tracking Is at Risk

September 24, 2026

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Is SEO Dead? Winning at GEO in an AI-First World

September 8, 2026

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What Google Data Manager Means for Your Website Tracking Setup (And Where It Can Go Wrong)

September 8, 2026

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August 2026 SEO & GEO News

September 2026 SEO & GEO News Recap

September 1, 2026

Marketing Leaders' Guide to AI Search 2026

The 2026 Marketing Leaders’ Guide To AI Search

August 12, 2026

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Advertising in AI: The New Frontier for Paid Media

August 12, 2026

July 2026 SEO & GEO News Recap

August 3, 2026

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June 2026 SEO & GEO News Recap

June 30, 2026

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AI-Powered Shopping: How to Leverage Google’s New Conversational Attributes & AI Insights

June 19, 2026

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June 2026 AI Search News

June 15, 2026

Online Reputation in the Age of AI

June 10, 2026

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May 2026 SEO News Recap

June 5, 2026

Why Organic Traffic is Down (But Search Isn’t)

May 20, 2026

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Incrementality Testing: Making Marketing Decisions with Confidence

May 6, 2026

How to Track AI Search Traffic

May 1, 2026

How to Grow Your Brand by Expanding Beyond Amazon

April 29, 2026

April 2026 SEO News Recap

April 23, 2026

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AI Search Trends for 2026

April 7, 2026

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March 2026 SEO News Recap

March 27, 2026

Meta Ads Tracking Checklist: What Marketers Need To Know in a Privacy-First World

March 23, 2026

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Google Merchant Excellence: Unlocking the Benefits of Rich Product Data

March 20, 2026

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February 2026 SEO News Recap

March 9, 2026

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First-Party Data: What It Is, Why It Matters, and How Modern Marketers Use It

March 4, 2026

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Google Merchant Excellence: Google Shopping Annotations

February 23, 2026