Understanding Correlations in Google Analytics
Website traffic does not exist in a vacuum. Here’s a simple example: Jack comes to your website on Monday after seeing one of your Paid Search content ads and he likes what he sees. He’s a careful shopper though, so he’s not ready to commit quite yet and leaves the site for the day. He […]
Stressing About Your Google Analytics Ecommerce Variables?
Whether or not you have the pressure of reporting revenue information to others, if you’re running an ecommerce site you should be tracking your ecommerce with Google Analytics. What the helpful articles on setting up ecommerce don’t tell you, is that if you use 3rd party shopping carts or CMS’ – setting up ecommerce can […]