6 Tools Every Google Analytics User Should Have

Google Analytics is a fantastic tool as it is – and it’s always improving, but there are a lot of people out there that have created tools to make it even better.

In an effort to make everyone aware of these fantastic and easy-to-use tools, I’ve compiled a list of the ones we use everyday. If we missed one, or if you’ve got a great tool that we should add to the list, please let us know! We’re always looking for ways to make Google Analytics easier to install and use. I hope you find them as useful as I do, and a big thank you goes out to each of the people responsible for these fantastic time-saving tools.

Here’s the full list:

#1. Google Analytics Report Enhancer

Jeremy Aube – ROI Revolution

What It Does:

Here at ROI Revolution, we deal with Google Analytics every day in order to help our AdWords clients get the most out of their spend. Because we work so closely with Google Analytics, we noticed a few things that could be improved. Jeremy took this to another level by creating the Google Analytics Report Enhancer tool, which is a Greasemonkey Script that improves a bunch of things within Google Analytics (and Google Website Optimizer too!)

Here’s a full list of the things this add-on does, but note that Jeremy adds more and more features to his tool all the time:

  • Adds account numbers when you are creating new profiles.
  • Makes created or edited goals active by default.
  • Provides you with subdomain and multiple domain code versions for any profile, for both Google Analytics and Google Website Optimizer.
  • Adds approximate number of visits to Entrance Reports and Segmented Content Detail Reports
  • Adds raw number of conversions of each goal to the Goal Conversion tab on most reports.
  • Adds new segments to the Dimension drop-down list, including source/medium, transactions, affiliation, search terms, search categories, and more.
  • Adds True Time on Site to the the Site Usage tab on most reports.
  • Adds a logo to Google Analytics and Google Website Optimizer that helps you keep the script up-to-date and alerts you to critical updates.
  • Provides ga.js version of the Google Website Optimizer scripts when creating a new experiment.
  • Bypasses A/B validation within Google Website Optimizer.

Where To Get It:

First, you’ll have to install Greasemonkey, and then install Jeremy’s script. You can find his most recent article about the tool and how to install it here.

#2. Google Analytics Business Notes

Chris Egner – EpikOne

What It Does:

This great tool allows you to make notes within your Google Analytics profiles. These notes can be about anything – changes to your Google Analytics account, changes to your business model, tests you are running, new priorities and goals – anything at all. It’s a great way to keep track of changes to your business so that you can keep them in mind when viewing your Google Analytics data. It’s simple to install and easy to use.

Where To Get It:

You can see the original article here, which details exactly what the tool does and how you can install it.

#3. Goal Copy

John Henson – LunaMetrics

What It Does:

John’s awesome Firefox extension is a real time-saver if you need to set up multiple profiles within Google Analytics that share at least one goal. It lets you quickly copy up to four goals from one profile into as many other profiles as you want. It’s a truly fantastic and useful tool.

Where To Get It:

You can find John’s original article for details and instructions here.

#4. Cleaner GA Profile Switching

Erik V. – VKI Studios


What It Does:

Usually, when you switch from profile to profile within a Google Analytics account, you are taken back to the dashboard. This can be inconvenient when trying to get similar data from multiple profiles. Erik’s Greasemonkey script let’s you keep your report settings as you switch from profile to profile, allowing for quick and easily report navigation between profiles. It also provides you the option of opening up the new profile’s report in a separate tab.

Where To Get It:

You can find the most recent blog article (as of this writing) detailing the functions and installation instructions here.

#5. Social Media Metrics

Erik V. – VKI Studios

What It Does:

This neat Greasemonkey script, also from Erik, allows you to see social media and link bait statistics for your specific pages. This is an especially useful add-on if you have a blog, or are trying to get more involved with social media and linking sites.

Where To Get It:

You can find Erik’s most recent article and instructions for downloading the script here.

#6. Enhanced Google Analytics

Sal Uryasev – Juice Analytics

What It Does:

This is yet another Greasemonkey script, and like the others, adds some functionality to Google Analytics. This one allows you to see drastic changes in traffic from specific referring sites and keywords. This allows you to find spikes in traffic (for better or worse) and make adjustments quickly. It’s a great little script that’s easy to use.

Where To Get It:

You can find the most recent article on this script with installation instructions at the official site.

UPDATE 2/5/2009 – After a little research, I found out that VKI Studios has a nice Firefox add-on called Better Google Analytics that compiles some of the above scripts and a few additional ones together. You can find this add-on on the VKI Studios site.

UPDATE 2/6/2009 – I’m adding one more to the list – we’ll call it #7.

#7. Google Docs Integration

Michael Freeman – Spanish Gringo


What It Does:

This Greasemonkey script allows you to export data directly into Google docs. Although I haven’t used this one too much myself, I have heard very positive things about it. This script is also part of the Better Google Analytics Firefox add-on mentioned above.

Where To Get It:

The original article from Michael’s blog can be found here.


Thanks for reading, and I hope you find these tools helpful. Again, thanks to Jeremy, John, Chris, Erik, Sal, and Michael (and anyone I may have missed) for their wonderful contributions to the Analytics toolset. If you know of other tools that you’ve found useful, please leave a comment! I’m happy to make additions to this list (in fact have already made 2) and help keep all these great tools referenced in a single place! Happy analyzing!

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