Time on Page and Time on Site – How Confident Are You?

  Ah, Average Time on Page and Average Time on Site – what strange metrics. They sound so simple, but as I hope to point out in this article, both must be treated with caution. Due to the way Time on Page/Site are measured, there is a certain amount of error that goes along with […]

Google Analytics for Blogger in Private Beta

  On Wednesday, Google announced that there will be a new Google Analytics interface for Blogger. Measure Map, which was acquired by Google in February of 2007, has already done quite a bit for Google Analytics, which had its interface completely revamped. It looks like now the team is applying some of its lessons from […]