Ecommerce Personalization Shows Customers Products They Want to Buy

Ecommerce personalization is the ongoing customization of a customer's shopping experience based on top KPIs including demographics, browsing behavior, and previous actions. Ecommerce Personalization Improves Engagement & Overall Conversions In the last year, businesses have lost $756 billion from consumers switching companies over poor personalization. A…

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Google Marketing Live 2019 in Review

Google Marketing Live – the search giant’s annual conference for advertisers – took place in San Francisco on Tuesday, May 14, 2019, with an additional…

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Amazon Video Ads Coming To Mobile Phones

  In an attempt to capture more of the $129 billion digital advertising market, Amazon is selling brief video spots on the ecommerce giant’s smartphone…

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How Do You Safeguard Your Website from Legal Battles? An ADA Compliance Checklist

  The ADA, Americans with Disabilities Act, is a civil rights law that prohibits discrimination based on a person’s disability. Just like…

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