ROI Revolution Expert Marketing Podcast – Let’s Get Digital!

Let’s Get Digital!
The Digital Marketing Podcast for Growing Your Brand

Episode 21:
Paid Search Trends – Part 2

Are your paid search strategies & other marketing channels working together? On this episode of Let’s Get Digital, we finish up our 2020 paid search report discussion with Senior Paid Search Analyst, Nicole Hanrahan. We’ll dive into the future for paid search strategies as multi-channel marketing becomes an expectation from consumers, and the possible impact these channels will have on each other as they start to work together now more than ever before. Look for expert strategies on ever-important mobile, capitalizing on YouTube, avoiding messy attribution, new uses for Gallery Ads, and enhancing the user experience. And don’t worry Amazon users, there’s something in this report for you too. This week’s conversation also delves into tactics to scale Dynamic Search Ad (DSA) campaigns that may surprise you. Lastly, we cover Google’s new optiscore rollout. 

Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at letsgetdigital@roirevolution.com.

Listen Instantly:

Episode 21: Paid Search Trends - Part 2

Key Takeaways:

YouTube gets consumers’ attention. And it’s not just for the younger audiences. 83% of everyone over the age of 55 agrees that YouTube has the answer to their question. If you’re interested in trying it, remarketing is a really great place to start. Especially if you’re already doing it for Display advertising, you might be surprised by the return you get.

Sunset Standard Texts Ads. Microsoft Advertising is sunsetting their standard text ads in Spring. They won’t delete them, but you won’t be able to edit or create anymore, so take action now. Try moving them over to expanded text ads, DSA campaigns, or responsive search ads to gain coverage.

Check your Optimization Score. This new rollout is an estimate of how well your Google Ads account is set to perform. You can find your optimization score and the listed recommendations from Google in your Google Ad account.

Today’s Guest:

Nicole Hanrahan

Senior Paid Search Analyst

Featured Resources:

2020 Paid Search Report

Download the Report