Let’s Get Digital!
The Digital Marketing Podcast for Growing Your Brand
Are you aware that 9.6x more high-intent shoppers can be reached with display ads vs. search alone? In this riveting episode of Let’s Get Digital, our hosts Dylan Padula and Brennan Hall are joined by a seasoned veteran in the Amazon space, Marketplaces Strategist Evan Davis, who shares his insights on Amazon Display. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. In this episode, we get into what exactly Amazon DSP is, why it’s important, and what it can do for your brand. You’ll want to keep your ears perked as different strategies for prospecting and re-marketing are divulged, and our guest gets real honest about the kind of returns you can expect your brand to see with DSP. If you’re ready to understand how to actually gauge success and properly manage expectations with DSP, this episode is definitely one you don’t want to miss.
Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at firstname.lastname@example.org.
Episode 02: Amazon DSP
High-Intent Shoppers. 9.6x more shoppers can be reached with display ads vs. search ads alone. Amazon display ads offer unique access to both first-party and second-party data.
Customer Reporting. Amazon DSP offers brands visibility into device targeting and performance, as well as granular information on audiences, placements, and metrics associated with view-throughs.
Manage Expectations. Amazon display requires a bigger budget, but allows for more laser-focused, targeted audiences so that your Amazon advertising strategy can reach consumers based on their shopping or viewing behavior.