Let’s Get Digital!
The Digital Marketing Podcast for Growing Your Brand
BAM! Brand Attribution Marketing
Are Your Campaigns Designed to Maximize Long-Term Revenue? Upper-funnel attribution is messy. And when brands separate strategies in terms of top and bottom of the funnel – essentially optimizing each half in isolation – marketing performance suffers. The buyer’s journey isn’t divided. So what needs to change? In this exciting and thought-provoking episode of Let’s Get Digital, hosts Alex Wynn & Hallie Altman are joined by Sr. Marketing Manager Chris Crompton to discuss a new model called Brand Attribution Marketing (B.A.M.). B.A.M. unifies brand and ecommerce marketing under a single mission: cultivating a rich relationship with your market to produce a long-term harvest of revenue. The ENTIRE marketing funnel is about branding, because the entire marketing funnel is about mutual relationship-building. B.A.M. unites all marketing efforts under common goals and success metrics to create winning campaigns that communicate the brand message in a compelling, memorable way. Tune in to discover new attribution insights brands can leverage to boost performance and unify the marketing funnel, how to overcome common ecommerce marketing weaknesses that cripple long-term growth, and the essential shift to drive more customers and brand advocates.
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Episode 14: BAM! Brand Attribution Marketing
Unify Strategies. By separating marketing strategies in terms of top and bottom of the marketing funnel, you essentially optimize each half in isolation, which causes marketing performance to suffer. The buyer’s journey isn’t divided, therefore your brand and ecommerce marketing should not be either.
Build Long-Term Relationships. Brands grow through relationships. The entire marketing funnel is about mutual relationship-building. All marketing efforts should unite under common goals and success metrics to creating winning campaigns that communicate the brand message in a compelling, memorable way.
Accountable Upper-funnel Attribution. New attribution tools, such as Facebook Attribution, can be used to better expose the revenue impact from branding campaigns. It’s more accurate to consider “top-of-funnel” or “bottom-of-funnel” in reference to individual buyers than in reference to specific campaigns.