Let’s Get Digital!
The Digital Marketing Podcast for Growing Your Brand
E-A-T and SEO – The Content Google Wants
Do you know how to E.A.T. according to Google? In this mouthwatering episode of Let’s Get Digital, our hosts are joined by SEO Content Manager Carolyn Wilborn to discuss Expertise, Authoritativeness, and Trustworthiness (E.A.T.). This term comes from Google’s Quality Rater Guidelines, a lengthy document that Search Quality Evaluators use to assess the quality of web content. So, why should you care? Well, over the past few years, Google has received a lot of criticism for over-delivering inaccurate search results or, at the very least, potentially problematic ones. As you can imagine, this is no good for a platform that prides itself on trust and delivering the best search experience possible for users. Users need results that can be relied upon, especially for websites related to health, medical, and financial topics – which are transparently referred to as Your Money or Your Life pages (YMYL), as this advice or information could potentially negatively impact someone’s health, happiness, or wealth. But it doesn’t stop there. Ecommerce sites that don’t even deal with medical or financial products can’t afford to ignore E.A.T. either. If you want to discover exactly why that is, as well as E.A.T. ranking factors, E.A.T. best practices, and how to stand above your competition, you’ll definitely want to tune in to this episode!
Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at firstname.lastname@example.org.
Episode 12: E-A-T and SEO - The Content Google Wants
Better Search Experiences. To combat criticism over delivering inaccurate search results, Google has applied E-A-T. Described in the Google quality rater guidelines, E-A-T is an assessment of whether a site has expertise, authority, and trustworthiness.
Rich Content. In terms of best practices, aim to create content that is informative and useful. Take SEO best practices a step further by creating technically sound, easy to navigate, useful content that is updated regularly, and owned by a trusted expert.
Backlinks: Quality over Quantity. When trying to build backlinks, focus on fewer links from higher quality sites. Remember, the algorithm isn’t a person, and can’t tell if content is accurate or not, so it uses signals to indicate if content can be trusted.