Let’s Get Digital!
The Digital Marketing Podcast for Growing Your Brand
Did you know that YouTube is the second largest search engine? Discover why video advertising is so relevant and the impact it’s having on the industry with Dylan Padula and Brennan Hall this week on Let’s Get Digital. Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. This week, the dynamic duo tackles Video Advertising with Principal Paid Search Strategist, Millie Brooks. Brooks, a seasoned ROI’er lends her expertise on the rise of video and walks you through what you should expect when utilizing video and how to get the most out of it for your marketing strategy. In this episode, you will learn what makes a good video, when to use sound and captions, how you should be targeting, and how to gauge success with video. The team also includes a riveting lightning quiz round, and keeps you up to date with all the latest and greatest news and events going on in the industry.
Let’s Get Digital tackles developments and hot topics in digital marketing, interviews subject matter experts, and offers best practice strategies and tactics for success. We’re always interested in what you guys want to hear from us. To submit a question or comment, write us at firstname.lastname@example.org.
Episode 01: Video Advertising
YouTube Advertising is growing. With YouTube as the second largest search engine, and views on both computers and TV screens on the rise, it’s clear that video advertising on YouTube is something you can’t ignore.
Keep it Short & Sweet. When it comes to video advertising, you want to make your point fast, clear, and powerful. Include super captions, and understand best practices for when your video should automatically play sound, and when it should be silent.
Brand Engagement. With YouTube campaign’s low cost per view, it’s an excellent platform to get individuals to engage with your brand, both visually and audibly. Once engaged, you can keep them within your funnel by serving ads across multiple channels.