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Urchin 6 Reports
There are SO many reports in Urchin 6! Urchin 6 divides their reporting sections between Marketing Optimization, Content Optimization, E-Commerce Analysis and IT Reports (And now there's an Advertisement Optimization Section with the release of Urchin 6.6). Below we've highlighted a few reports from each section and how YOU might find them useful!
Advertisement Optimization Reports
This section of reporting is NEW with the release of Urchin 6.6! These reports are meant to be most useful for online advertisers. After upgrading from earlier versions, these reports may not show any data. It's recommended to reprocess existing profiles to populate the new reports.
Marketing Campaign Results
You will be able to find out which campaigns, sources and mediums result in the most return on your investment.
Reports Include:
- Campaign Conversion
- Source Conversion
- Medium Conversion
- Campaign ROI
- Source ROI
- Medium ROI
- Performance Comparison
Search Engine Marketing
These reports will show you the successful keywords as well as compare organic and paid traffic.
Reports Include:
- CPC Program Analysis
- Overall Keyword Conversion
- CPC vs Organic Conversion
- Keyword Considerations
- Day Parts Breakdown
CPC Structure
These two reports combine Urchin UTM data with AdWords CPC data to provide keyword performance metrics.
Reports Include:
- Campaign View
- Keyword View
Marketing Optimization Reports
You can find the following reports and many more in the Marketing Optimization Reports section in Urchin 6. These reports are meant to be most useful to your companies marketing department.
Unique Visitor Tracking
Find out how many people visit your site, peak times for visitors and how often they come back using easy-to-understand Urchin stats which are paired with concise charts and graphs.
Reports Include:
- Daily Visitors
- Visits & Pageview Tracking
- Goal Conversion Tracking
- Absolute Unique Visitors
- Visitor Loyalty
- Visitor Recency
- Visitor List
Visitor Segment Performance
A great report in this visitors' section is New vs Returning which compares your new and returning visitors and shows you the reactions each segment has to your site.
Reports Include:
- New vs Returning
- Referring Source
- Geo Location
- Geo Map Overlay
- Network Location
- Connection Speed
- Language
- User-defined
- Usernames
- Domains
Marketing Campaign Results
Who wouldn't want to know how all those marketing campaigns are performing?! Find out what works and what doesn't when it comes to your marketing campaigns.
Reports Include:
- Campaign Conversion
- Source Conversion
- Medium Conversion
- Referral Conversion
- Campaign ROI
- Source ROI
- Medium ROI
Search Engine Marketing
Track your return on investment for your paid search efforts!
Reports Include:
- CPC Program Analysis
- Overall Keyword Conversion
- CPC vs. Organic Conversion
- Keyword Considerations
- Day Parts Breakdown
Content Optimization Reports
Ad Version Testing
Track the results of testing your ad creatives.
Reports Include:
- Overall Ad A/B Testing
- Source Specific Testing
- Keyword Specific Testing
Content Performance
Here is where you'll find great ideas for content optimization as you see how visitors navigate through your site.
Reports Include:
- Top Content
- Content by Drilldown
- Content by Titles
- Page Query Terms
- Depth of Visit
- Length of Visit
Navigational Analysis
See how your visitors move through your site! Check on the most common path taken by visitors, is it your intended sales cycle? This is also a great place to find testing ideas for your website.
Reports Include:
- Entrance Bounce Rates
- Top Exit Points
- Initial Navigation
- All Navigation
Goals & Funnel Processing
Understand your sales cycle better with tracking.
Reports Include:
- Goal Tracking
- Goal Conversion
- Defined Funnel Navigation
- Define Funnel Abandonment
- Reverse Goal Path
- Goal Verification
Web Design Parameters
Understand which browsers and languages your visitors are using to tailor you website to their perspective.
Reports Include:
- Browser Versions
- Platform Versions
- Browser & Platform Combos
- Screen Resolutions
- Screen Colors
- Languages
- Java Enabled
- Flash Version
- Connection Speed
- Hostnames
E-Commerce Analysis Reports
Commerce Tracking
Reports Include:
- Revenue & Transactions
- Conversion Rate Graph
- Average Order Value
- Transaction List
Loyalty & Latency
Some of our favorite reports are in this section such as Time to Transaction and Visits to Transaction, which allows for a better understanding of the sales cycle.
Reports Include:
- New vs Returning
- Times to Transaction
- Visits to Transaction
Goals & Revenue Sources
Reports Include:
- Referring Sources
- Languages
- Organizations
- User-defined
- Top Cities
- Country Drilldown
- Affiliations
Product Merchandising
Reports Include:
- Product Performance
- Product Categories
- Product Country Correlation
- Product City, Region Correlation
- Product Source Correlation
IT Reports
You can find the following reports and many more in the IT Reports section in Urchin 6. These reports are meant to be most useful to server administrators.
Traffic
You will be able to enhance the layout of your site so that there is less abandonment and inefficient traffic flows. Now your customer conversion rate will soar, making more efficient use of the traffic your site already pulls in!
Hits & Bytes Tracking
This report will show you the successful connections and how much bandwidth your webservers served. Broken out from this information are valid and error hits as well.
Load Balancing
This report compares data across multiple webservers.
Pages & Files
In these reports, track your downloads, as well as all the basic information about the pages on your site (hits, query terms, referral errors).
Reports Include:
- Top Files
- File Drilldown
- Downloads
- Posted Forms
- File Types
- Status Codes
- Referral Errors
- Unauthorized Usernames
Domains & Users
Reports Include:
- Domains
- Domain Drilldown
- IP Addresses
- IP Drilldown
- Unresolved IPs
- Usernames
Browser & Robots
Reports Include:
- Browser Versions
- Platform Versions
- Browser & Platform Combos
- Robots
- Robot Content
- Connection Speed
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