| Up to 1000 profiles (domains), log sources, e-commerce, and campaign tracking all included with base license; no add-on modules. |
This means that Urchin is scalable, so it'll work for you whether you have one website to track or hundreds. This also means purchasing Urchin 6 is a one-time fee for the whole enchilada! |
| Deep Google AdWords Integration (Uninterrupted functionality of this feature will require Urchin version 7 in order to have full AdWords integration with Urchin - download a free 30-day trial of version 7) |
Budget Alerts warns if the campaign budget for an AdWords campaign needs to be adjusted.
The Keyword Generation Tool allows you to generate and manage keywords and to see their performance information.
Direct links to AdWords allow you to navigate directly from Urchin to the appropriate screen in your AdWords account.
The Urchin Tag Manager inserts a dynamic keyword insertion tag {keyword} in ad destination URLs. This feature simplifies the URL tagging experience and allows you to seamlessly import AdWords cost data into Urchin.
The Copy Campaign Tool allows you to copy keyword campaigns into your AdWords account. |
| Cost Per Click (CPC) Data Import Manager (Uninterrupted functionality of this feature will require Urchin version 7 in order to have full AdWords integration with Urchin - download a free 30-day trial of version 7) |
This feature allows you to create CPC Sources. It enables automatic extraction of CPC Campaign Data from AdWords. The CPC Sources can be linked to existing profiles. This will enable automatic inclusion of the CPC Data into Urchin reports. Find it under Urchin Profiles in the Configuration. |
| Data API (Updated with Urchin 6.6 (English-only) release) |
A Data Export API allows you to retrieve Urchin reporting data via SOAP 1.x and REST protocols. |
| New Reports Available |
Time On Site report under Content Optimization -> Content Performance -> Engagement Metrics.
The Performance Comparison report allows you to compare Campaign, Keyword and Content performance across sources/mediums (e.g. Google|CPC vs Yahoo|organic). Located in Advertisement Optimization -> Marketing Campaign Results.
CPC Structure group of reports added under Advertisement Optimization |
| External Authentication (LDAP) (New with Urchin 6.6 (English-only) release) |
In addition to Urchin-specific authentication (now called 'Native'), Urchin 6.6 supports external authentication that can be configured on 'per user' basis. External authentication modules for LDAP and MSAD are provided with Urchin 6.6, while custom modules can be integrated by modifying the configuration files. |
| New Urchin "Home" Page (New with Urchin 6.6 (English-only) release - download the latest version) |
Urchin "Home" has been modified to provide metrics for all the profiles that are visible to the logged-in user. Profile metrics are provided for the current day (today) and the most recent week, month and year. |
| Individual visitor-level tracking, including session (path) data |
This feature allows you to view the users' actions leading up to goal events on your website. This is new with version 6. |
| Comprehensive SEO/SEM campaign tracking features, 4 goals per profile |
Track and compare all your marketing efforts! With this one feature, unite your marketing and technical departments! |
| Rich cross-segmenting available from most reports |
Now you can drill down into the different segments of visitors coming to your website. Download a free trial to start segmenting to your heart's content! |
| Full suite of visitor geo-location reports (not just visitor domain) |
See TRUE geographical data about your visitors! Don't worry, this is not spying. |
| Processing speed roughly on par with Urchin 5 but with much richer reports (due to an improved scheduler) |
Go ahead, process and reprocess your data as much as you want. It won't take that long (about an hour) and you'll get professional reports that can be pasted right into your presentations. Best of all, you control your own data! |
| Urchin is a local log file analyzer |
This puts you in control of your data. Ideal for organizations with extreme privacy restrictions. Or to track on an intranet. Or if you want to process historical data. Or if you want to track robots and spiders. Or if you need reporting on status and error codes. Or to customize your reports. Or if you require 3rd party auditing. WOW, that's a lot! |
