Note: Urchin Web Analytics Software is discontinued. Sales will end on March 28th, 2012.

Urchin vs Google Analytics

Major Differences:

Urchin can be installed and maintained on your own servers. Google Analytics data is all processed on Google's servers.
Urchin can be used within firewall-protected intranets while Google Analytics cannot.
Urchin can process and reprocess logfiles, including historical logfiles, while Google Analytics cannot.
Urchin can report on robot/spider activity and server errors/status codes, while Google Analytics cannot.
Urchin can report on visitor paths, while Google Analytics cannot.
Urchin is sold and supported exclusively through Urchin authorized resellers and consultants, like ROI Revolution.

Google Analytics can tightly integrate with AdWords automatically, while Urchin must be manually integrated.
Google Analytics is free, while Urchin is not.
Google Analytics can track internal site search while Urchin cannot.
Currently Google Analytics is available in many more languages than Urchin (25 to 12), however Urchin is updating continuously to broaden their language offering.

Both Urchin and Google Analytics can report on paid search campaigns, ecommerce/conversion reporting and geotargeting.

Click here to learn about using BOTH Urchin and Google Analytics together.