What You Get From Our Service:
- Best Practice Account Setup
- Strategies Backed with Concrete Analytics
- Audience Targeting to Maximize Reach
- Click-worthy Ad Development and Testing
- “Tech Savvy” Bidding and Budgeting
We’ve been really pleased with ROI’s ability to dive deep in our campaigns and really show us what’s working and what’s not working and making the those changes for us as if they are stakeholders in the company.
TRACKING AND TARGETING FOR SOCIAL SALES SUCCESS… YOU ARE GOING TO LIKE THIS!
Facebook’s audience is as massive as it is captive. The average user spends nearly an hour a day across Facebook properties, 90% of which occurs on mobile devices. Facebook ads reach a massive audience of over a billion daily active users.
While this audience isn’t actively searching for your product, Facebook’s massive, in-the-moment awareness of each user’s latent intent has shown great power in turn a passive user into a buyer.
Facebook tracks their audience all over the internet, hour by hour, doggedly and relentlessly – but for privacy/legal reasons, it doesn’t expose a lot of these data points with advertisers. It knows a lot that it never tells you.
The good news is that your company can profit from all this secret information applied to your Facebook advertising – without ever knowing the data.
Facebook’s complexities demand a strategic approach to balancing audience size, targeting, and ad formats. This dynamic environment yields no hard-and-fast rules or checklists for success. Instead, we’re able to achieve success on Facebook through our highly strategic, hands-on approach. We take the time to understand your business, products, and market in order to determine the individual approach required to achieve your business goals.
Mutual Fact Finding
Unless we’re able to meet at an event, an informal call is often the first step. This brief exchange gives us both a baseline of familiarity from which further conversations often follow. This initial call typically involves discussion about whether you’d benefit from a complimentary Facebook Advertising Opportunity Review.
Opportunity Analysis & Assessment
Your Facebook Advertising Opportunity Review will give you a sense of how we approach social media advertising. This conversational meeting consists of a live, “over-the-shoulder” review of your Facebook account and any existing campaigns via a secure GoToMeeting session. This format uncovers potential roadblocks to your success on the platform along with any unexploited opportunities to drive additional sales through the channel.
Based on the outcome of this first-stage analysis, we may suggest a follow-up meeting for a more in-depth analysis of your account. This complimentary follow-up analysis includes bulleted recommendations you can use whether or not you partner with us. We’ve found this is the best way for us to quantify the value our expertise and technology can bring to your digital marketing program. In cases where we’re able to clearly demonstrate potential benefits far exceeding our fees, we conclude this meeting by extending an invitation to become a client.
Upon acceptance as a client, our partnership officially begins with a kick-off call where we clarify essential roles, internalize your goals, and agree upon our collaboration and reporting cadence. You’ll be introduced to your dedicated data consultant to ensure a rock-solid tracking implementation.
During the onboarding process, you’ll quickly discover our intense, ongoing curiosity to understand the nuances of your unique business, competition, products, and company culture so we can truly function as an extension of your team.
We’ll align our resources to deliver incredible value. We pride ourselves on our speed of execution for our clients.
Campaign Analysis & Management
Your business goals become our mantra. Through the collaborative work of your ROI team, empowered by our advanced proprietary software, you’ll experience profit-lifting campaign performance on an ongoing basis. We love what we do. Your success drives our passionate intensity.
How do we attain such consistently strong results? All of our analysts receive rigorous, detailed training via a mix of internal education modules and job shadowing. This gives our analysts the bedrock of understanding required to internalize both big-picture strategies and in-the-trenches tactics. There are no shortcuts. Your success demands that we stay at the top of our game, confident enough to outmaneuver your competitors through our innovative work across ad formats, audiences, and social media channels.
Strategy Review & Results Reporting
The strength of our partnership is maintained through consistent communication and regularly scheduled, agenda-driven Strategy and Results meetings. In these meetings, we’ll uncover insights and discuss recommended strategies going forward. These meetings also provide an opportunity for you to convey relevant business information such as changes to your goals or promotions. Your strategy call will conclude by reviewing the action items required to further advance your account performance within your business goals.
Proprietary, In-House Software Suite
The intense level of expertise we’ve developed in ecommerce digital marketing has been applied directly to our substantial, ongoing investment in technology. Over 25,000 man hours in the last three years alone has gone into the development of our proprietary, API-driven software suite tailored to the particulars of ecommerce. This gives our analysts the speed and efficiency to perform laser-focused campaign reporting, build-outs, and optimizations across multiple ad formats, campaign types, and advertising platforms.
For Our Paid Social Services:
We manage accounts that spend from $5,000 per month to $750,000 per month or more. The table to the right breaks down our fee structure.
Interested in learning how we can help you reach your unique lead goals? Schedule a complimentary review above!
- Your Ad Spend
- $400,000 - $749,999
- $225,000 - $399,999
- $175,000 - $224,999
- $125,000 - $174,999
- $75,000 - $124,999
- $25,000 - $74,999
- $16,500 - $24,999
- Up to $16,499
- Full Service Management and Technology Fee
- 5% of Ad Spend
- 6% of Ad Spend
- 7% of Ad Spend
- 8% of Ad Spend
- 9% of Ad Spend
- 10% of Ad Spend
- 12.5% of Ad Spend
- 15% of Ad Spend
Product Feed Optimization
Given the data-hungry requirements of ecommerce digital marketing platforms, your shopping feed itself effectively becomes your advertising. Even so, the complexities of shopping feed optimization keep many merchants from investing themselves beyond applying a few rule-based modifications to get their feed approved. Yet there is much greater potential for growth if you’ve invested in high-level software and smart, technology-skilled analysts. Learn more about our Product Feed Optimization Service.