GOOGLE SHOPPING CAMPAIGN MANAGEMENT

What You Get from Our Service:

  • Client-Specific Strategies and Tactics
  • Individualized Campaign Build Out and Execution
  • Regular Reporting and Rock-solid Analytics
  • Ongoing Keyword and Competitive Research
  • Tailored Seasonal/Holiday/Sale Plans

Schedule My
Opportunity Review

ROI’s ability to squeeze every drop of revenue from our advertising spend is incredible. The team at ROI is enthusiastic about helping us reach our goals and is always pushing the envelope looking for the next big win.

Justin French

Director of Ecommerce

Fast Growing Trees

Campaigns to Fill Customer Carts

Your ambition and aptitude drew you to ecommerce, the forefront of innovation and cultural transformation.  As I’m sure you can attest, this industry is as brutal as it is rewarding.  Incessant growth momentum, nearly exponential in mobile, intensifies the battle on all fronts.

You definitely earn your keep. You’ve been placed into your present ecommerce role for a single reason: you’ve shown your ability to remain adaptive amidst complex demands upon your infrastructure, technology, and operations. It’s sobering to consider the precariousness of any online retailer’s current market position.  Accolades, though deserved, are fleeting.

Online shopping in particular has long since advanced beyond a straightforward rolling out of an optimized product feed.  The labyrinth of success requires immersion in ever-changing features & technology behind the latest campaign strategies and targeting tactics.

You’ve fought too hard to treat online shopping management as an add-on role tasked to someone on your marketing team. Online shopping campaign management is included in our full paid search management service.

WHAT DOES THE TYPICAL CLIENT RELATIONSHIP LOOK LIKE?

View Process

Mutual Fact Finding

Unless we’re able to meet at an event, an informal call is often the first step. This brief exchange gives us both a baseline of familiarity from which further conversations often follow. This initial call typically involves discussion about whether you’d benefit from a complimentary Google Shopping Campaign Opportunity Analysis.

Opportunity Analysis & Assessment

Your Google Shopping Campaign Opportunity Analysis will give you a sense of how we approach ecommerce digital marketing.   This conversational meeting consists of a live, “over-the-shoulder” review of your AdWords account via a secure GoToMeeting session.  This format often uncovers common campaign configuration issues, hidden money leaks, and unexploited opportunities to grow your paid search profitability.

Based on the outcome of this first-stage analysis, we may suggest a follow-up meeting for a more in-depth analysis of your account. This complimentary follow-up analysis includes bulleted recommendations you can use whether or not you partner with us. We’ve found this is the best way for us to quantify the value our expertise and technology can bring to your digital marketing program. In cases where we’re able to clearly demonstrate net profit growth far exceeding our fees, we conclude this meeting by extending an invitation to become a client.

In-Depth Onboarding

Upon acceptance as a client, our partnership officially begins with a kick-off call where we clarify essential roles, internalize your goals, and agree upon our collaboration and reporting cadence. You’ll be introduced to your dedicated Google Analytics technician to ensure a rock-solid implementation.

During the onboarding process, you’ll quickly discover our intense, ongoing curiosity to understand the nuances of your unique business, competition, products, and company culture so we can truly function as an extension of your team.

We’ll align our resources to deliver incredible value and an overwhelming sense of urgency. We pride ourselves on our speed of execution for our clients.

Campaign Analysis & Management

Your business goals become our mantra. Through the collaborative work of your ROI team and empowered by our advanced proprietary software, you’ll experience profit-lifting campaign performance on an ongoing basis.  We love what we do. Your success drives our passionate intensity.

How do we attain such consistently strong results? All of our analysts receive rigorous, detailed training via a mix of internal education modules and job shadowing.  This gives our analysts the bedrock of understanding required to internalize both big-picture strategies and in-the-trenches tactics. There are no shortcuts. Your success demands that we stay at the top of our game, confident enough to outmaneuver your competitors through our innovative work across ad formats, audiences, and paid search channels.

Strategy Review & Results Reporting

The strength of our partnership is maintained through consistent communication and regularly scheduled, agenda-driven Strategy and Results meetings. In these meetings, we’ll uncover insights and discuss recommended strategies going forward. These meetings also provide an opportunity for you to convey relevant business information and any changes to your goals or promotions. Your strategy call will conclude by reviewing the action items required to further advance your account performance within your business goals.

BEHIND-THE-SCENES TECHNOLOGY

Proprietary, In-House Software Suite
The intense level of expertise we’ve developed in ecommerce digital marketing has been applied directly to our substantial, ongoing investment in technology.  Over 25,000 man hours in the last three years alone has gone into the development of our proprietary, API-driven software suite tailored to the particulars of ecommerce. This gives our analysts the speed and efficiency to perform laser-focused campaign reporting, build-outs, and optimizations across multiple ad formats, campaign types, and advertising platforms.

Product Feed Optimization

Given the data-hungry requirements of ecommerce digital marketing platforms, your shopping feed itself effectively becomes your advertising.  Even so, the complexities of shopping feed optimization keep many merchants from investing themselves beyond applying a few rule-based modifications to get their feed approved.  Yet there is much greater potential for growth if you’ve invested in high-level software and smart, technology-skilled analysts. Learn more about our Product Feed Optimization Service.

ONLINE SHOPPING MANAGEMENT PRICING

We manage paid search and online shopping campaigns that range from $10,000 per month to $750,000 per month or more. Our online shopping management service is included as part of our full paid search management service offering.