AMAZON ADVERTISING MANAGEMENT

What You Get from Our Service:

  • Sponsored Product Campaign Build Outs
  • Ongoing Search Query and Key Research
  • Integrated with Amazon’s API
  • AMS Management Expertise
  • Amazon Display Ads and Headline Ads
  • Tailored Strategies for New Product Launches

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Opportunity Review

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Our Amazon marketing team at ROI is very personable and attentive to our needs. They have really taken the time to understand our business and categories with a level of attention to detail that we don’t often see from outside parties.

Jonathan Willbanks

Ecommerce Manager

Jasco

YOUR DEDICATED TEAM BRINGS RESULTS

You’ve heard the story: more product searches start on Amazon than Google. Yet with over two million sellers vying for this massive revenue stream, common tactics don’t cut it.

Our marketplace clients take full advantage of the fact that most sellers lack the strategies, resolve, and technological advantages required to rise to the top. In addition to smart listing optimization techniques, we’ve found Amazon Sponsored Products (Amazon Marketing Services campaigns for first party sellers) to be the surest path to marketplace revenue growth.

Amazon’s advertising platform is evolving quickly. It’s no wonder our analysts often find even the strongest sellers are dramatically underperforming their revenue potential, held back by unexploited opportunities in weakly managed campaigns.

We can help. With a direct connection to Amazon and a strong investment in our own proprietary software, our marketplace analysts stay at the top of their game.

WHAT DOES THE TYPICAL CLIENT RELATIONSHIP LOOK LIKE?

View Process

Mutual Fact Finding

Unless we’re able to meet at an event, an informal call is often the first step. This brief exchange gives us both a baseline of familiarity from which further conversations often follow. This initial call typically involves discussion about whether you’d benefit from a complimentary Marketplace Opportunity Review.

Opportunity Analysis & Assessment

Your Marketplace Opportunity Review will give you a sense of how we approach the Amazon Marketplace. This conversational meeting consists of a one-on-one review of your marketplace strategy account via a secure GoToMeeting session.  This format often uncovers common advertising misfires and unexploited opportunities for growth.

Based on the outcome of this first-stage analysis, we may suggest a follow-up meeting for a more in-depth analysis of your account. This complimentary follow-up analysis includes bulleted recommendations you can use whether or not you partner with us. We’ve found this is the best way for us to quantify the value our expertise and technology can bring to your marketplace revenue growth goals. In cases where we’re able to clearly demonstrate net profit growth far exceeding our fees, we conclude this meeting by extending an invitation to become a client.

In-Depth Onboarding

Upon acceptance as a client, our partnership officially begins with a kick-off call where we clarify essential roles, internalize your goals, and agree upon our collaboration and reporting cadence. You’ll be introduced to your full Marketplace Team, which will begin our rock-solid partnership.

During the onboarding process, you’ll quickly discover our intense, ongoing curiosity to understand the nuances of your unique business, competition, products, and company culture so we can truly function as an extension of your team.

We’ll align our resources to deliver incredible value. We pride ourselves on our speed of execution for our clients.

Campaign Analysis & Management

Your business goals become our mantra. Through the collaborative work of your ROI team and empowered by our advanced proprietary software, you’ll experience revenue-advancing campaign performance on an ongoing basis.  We love what we do. Your success drives our passionate intensity.

How do we attain such consistently strong results? All of our analysts receive rigorous, detailed training via a mix of internal education modules and job shadowing.  This gives our analysts the bedrock of understanding required to internalize both big-picture strategies and in-the-trenches tactics. There are no shortcuts. Your success demands that we stay at the top of our game, confident enough to outmaneuver your competitors through our innovative work across ad formats and campaign targeting.

Strategy Review & Results Reporting

The strength of our partnership is maintained through consistent communication and regularly scheduled, agenda-driven Strategy and Results meetings. In these meetings, we’ll uncover insights in the data and discuss recommended strategies going forward. These meetings also provide an opportunity for you to convey relevant business information including changes to your goals or promotions. Your strategy call will conclude by reviewing the action items required to further advance your account performance within your business goals.

BEHIND-THE-SCENES TECHNOLOGY

Proprietary, In-House Software Suite

The intense level of expertise we’ve developed in marketplace campaign management has been applied directly to our substantial, ongoing investment in technology.  Over 25,000 man hours in the last three years alone has gone into the development of our proprietary, API-driven software suite tailored to the particulars of ecommerce. This gives our analysts the speed and efficiency to perform laser-focused campaign reporting, build-outs, and optimizations across multiple ad formats, campaign types, and advertising platforms.

AMAZON MARKETPLACE ADVERTISING PRICING

Interested in learning how we can help you reach your unique lead goals? Schedule a consult above!

Amazon Sponsored Products Management Pricing
  • Accounts Managed
  • First Marketplace
    Account
  • Each Additional
    Account
  • Full-Service Management and Technology Fee
  • $1,975/month + 1.25% of advertising revenue
  • $1,000/month + 1.25% of advertising revenue
Amazon Marketing Services Management Pricing
  • Number of Brands Managed
  • Up to 5
    Brands
  • Each Additional
    Brand
  • Full-Service Management and Technology Fee
  • $1,975/month + 1.25% of advertising revenue
  • $1,000/month + 1.25% of advertising revenue

Download a Printable Service Overview for:
Amazon Marketing Services  |  Amazon Sponsored Products