PRODUCT FEED OPTIMIZATION

What You Get from this Value-Added Service:

  • Product Feed Setup and Daily Updates
  • Custom Configurations for Google, Bing & Facebook
  • Data Normalization & Content Expansion Based on Customer Searches
  • Ongoing Feed Optimizations and Testing
  • Monthly Planning and Strategy Alignment with Paid Search / Social Team

Schedule My
Opportunity Review

Definitely impressed with the attention to detail.  You’re pushing every single month.

Tiffani Frey

Director of Ecommerce Marketing

US Patriot Tactical

Please Note: Our Product Feed Optimization Service requires the use of either our Paid Search/Shopping Management or Paid Social Advertising Management Services.

OUR HANDS-ON, TECHNOLOGY-DRIVEN APPROACH BRINGS RESULTS.

Given the data-hungry requirements of programmatic ad platforms, your shopping feed effectively becomes your advertising.

The performance of product ad placements will rise and fall based on the quality of consistency of your shopping feed optimizations.  Even so, many merchants never advance beyond rule-based modifications to simply get their feed approved.

Our product feed analysts are first marketers with an eye towards conversion-focused feed optimizations. Using our proprietary PUSH feed optimization platform, our analysts can go far deeper than merely satisfying platform-specific data requirements.

 

OUR PRODUCT FEED OPTIMIZATION SERVICE INCLUDES:

Done-For-You Product Feeds:
Utilize time-tested optimization strategies to import, normalize, and tailor your product data specific to the channel requirements of Google, Bing, and Facebook.

Data Scrubbing:
Evaluate product data in detail to remove unnecessary characters that may cause data quality issues. Apply filters for specific criteria to adjust product selection before submitting to each merchant center.

Data Normalization & Expansion:
Implement an extensive series of attribute-specific rules that ensure every product record contains as much relevant information as possible to improve data quality. Analyze product data and historical customer search term performance to expand coverage of valuable keywords, increasing product exposure in search engine results.

Product Feed Optimization:
Create comprehensive product category structures to enhance campaign management capabilities and increase transparency into product performance trends. Regularly collaborate with paid search team to align account strategies, maintain consistent messaging across campaigns and incorporate supplemental data to grow marketing channels.

Our Process

Mutual Fact Finding

Unless we’re able to meet at an event, an informal call is often the first step. This brief exchange gives us both a baseline of familiarity from which further conversations often follow. This initial call typically involves discussion about whether you’d benefit from a complimentary Campaign Opportunity Analysis.

Opportunity Analysis & Assessment

Your Campaign Opportunity Analysis will give you a sense of how we approach ecommerce digital marketing.   This conversational meeting consists of a live, “over-the-shoulder” review of your AdWords account via a secure GoToMeeting session.  This format often uncovers common campaign configuration issues, hidden money leaks, and unexploited opportunities to grow your paid search profitability.

Based on the outcome of this first-stage analysis, we may suggest a follow-up meeting for a more in-depth analysis of your account. This complimentary follow-up analysis includes bulleted recommendations you can use whether or not you partner with us. We’ve found this is the best way for us to quantify the value our expertise and technology can bring to your digital marketing program. In cases where we’re able to clearly demonstrate net profit growth far exceeding our fees, we conclude this meeting by extending an invitation to become a client.

In-Depth Onboarding

Upon acceptance as a client, our partnership officially begins with a kick-off call where we clarify essential roles, internalize your goals, and agree upon our collaboration and reporting cadence. You’ll be introduced to your dedicated Google Analytics technician to ensure a rock-solid implementation.

During the onboarding process, you’ll quickly discover our intense, ongoing curiosity to understand the nuances of your unique business, competition, products, and company culture so we can truly function as an extension of your team.

We’ll align our resources to deliver incredible value and an overwhelming sense of urgency. We pride ourselves on our speed of execution for our clients.

Campaign Analysis & Management

Your business goals become our mantra. Through the collaborative work of your ROI team and empowered by our advanced proprietary software, you’ll experience profit-lifting campaign performance on an ongoing basis.  We love what we do. Your success drives our passionate intensity.

How do we attain such consistently strong results? All of our analysts receive rigorous, detailed training via a mix of internal education modules and job shadowing.  This gives our analysts the bedrock of understanding required to internalize both big-picture strategies and in-the-trenches tactics. There are no shortcuts. Your success demands that we stay at the top of our game, confident enough to outmaneuver your competitors through our innovative work across ad formats, audiences, and paid search channels.

Strategy Review & Results Reporting

The strength of our partnership is maintained through consistent communication and regularly scheduled, agenda-driven Strategy and Results meetings. In these meetings, we’ll uncover insights and discuss recommended strategies going forward. These meetings also provide an opportunity for you to convey relevant business information such as changes to your goals or promotions. Your strategy call will conclude by reviewing the action items required to further advance your account performance within your business goals.

Behind-the-scenes Technology

Proprietary, In-House Software Suite

The intense level of expertise we’ve developed in ecommerce digital marketing has been applied directly to our substantial, ongoing investment in technology. Over 25,000 man hours in the last three years alone has gone into the development of our proprietary, API-driven software suite tailored to the particulars of ecommerce. This gives our analysts the speed and efficiency to perform laser-focused campaign reporting, build-outs, and optimizations across multiple ad formats, campaign types, and advertising platforms.

Product Feed Management Pricing:

A non-refundable launch fee will be required in the first month, in addition to the recurring monthly management fee for each domain managed. Additional launch fee will be required for a raw file transition during management.

  • Feed Size
    Pricing Tier
  • 1 to 1,000 SKUs
  • 1,001 to 6,000 SKUs
  • 6,001 to 30,000 SKUs
  • 30,001 to 75,000 SKUs
  • 75,001 to 150,000 SKUs
  • >150,000 SKUs
  • Launch
    Fee
  • $1,075
  • $1,275
  • $1,475
  • $1,975
  • $2,475
  • $2,475
  • Management Fee (First Domain)
  • $1,075
  • $1,275
  • $1,475
  • $1,975
  • $2,475
  • $2,475+ ($.005/SKU>150,000)
  • Additional Domain (Each)
  • $875
  • $1,075
  • $1,275
  • $1,775
  • $2,275
  • $2,275+ ($.005/SKU>150,000)

Product Feed Management Pricing:

A non-refundable launch fee will be required in the first month, in addition to the recurring monthly management fee for each domain managed. Additional launch fee will be required for a raw file transition during management.

Additional Services Offered:

We offer the creation and daily submission of flexible feeds to support your marketing channels not managed by ROI Revolution, for a simple one-time launch fee.

  • Additional
    Feeds
  • Affiliate Network
  • Remarketing Platform
  • Website Search
  • Launch
    Fee
  • $495
  • $495
  • $495

Additional Services Offered:

We offer the creation and daily submission of flexible feeds to support your marketing channels not managed by ROI Revolution, for a simple one-time launch fee.