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What is Pay-Per-Click Advertising?

Pay-Per-Click Advertising has many names. It is sometimes abbreviated to PPC, or even CPC, which stands for Cost-Per-Click. But what does it mean? Well, search engines like Google, Yahoo!, and MSN offer the ability for 'sponsored links' to show up for certain search queries. This is great news! Imagine you run a website that sells gift baskets. If somebody types into a search engine 'birthday gift basket,' then that is somebody who is probably thinking about buying a gift basket and you want them to find you. With Pay-Per-Click Advertising you can make sure they do find you.

So far, so good. But it gets a lot more complicated pretty fast. Google alone gets searched more than 250 million times every day.

  1. How are the people who are interested in what you have to offer typing in their searches?

  2. How can you make sure you only get people who are valid prospects to click on your ad?

  3. How much should you be paying for these clicks?

  4. How do you tell what is really going on with the money you spend on this – are you actually making money?

That's where ROI Revolution comes in.

ROI Revolution offers a premium PPC Campaign Management Service where we work with you to improve your click-through-rate, lower your cost-per-click, and increase your sales revenue. Our process includes additional keyword discovery (both positive and negative), persuasive ad development, and landing page alignment. We will also ensure the ongoing implementation of negative phrases, broad, exact, and phrase matching, targeted ad groups/ads, and A/B split testing.

Are you currently spending over $10,000/month in AdWords? Give us 20 minutes in your Google AdWords account and we'll show you how to drive more sales & more profit during your complimentary AdWords account review.

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