Preventing a Paid Search Traffic Crash

What You Need to Know to Preserve Your Yahoo/Bing Traffic

Earlier this year, Bing and Yahoo announced that, starting this summer, the Yahoo/Bing Network as we knew it would change significantly.

Under the new deal, Yahoo will run advertising for 100% of their mobile search traffic and 49% of desktop search traffic through their proprietary platform, Yahoo Gemini.

For retailers currently advertising on the Yahoo/Bing Network, this could mean a 30-60% drop in traffic to your desktop search campaigns.

Avoid this significant drop in your traffic right before the major holidays hit. Watch the replay and learn how you can safely navigate this shift in search trends.

You will hear from Danielle Miller, a seasoned strategy manager at ROI Revolution, who has been working with select clients on Yahoo Gemini since the initial announcements. She'll share everything she's learned with you, including how to:

  • Understand the new arrangements between Bing and Yahoo - and how to use them to your advantage as a paid search advertiser.
  • Avoid losing traffic as Yahoo search traffic transitions to from the Bing Ads platform to Yahoo Gemini.
  • Salvage profitable mobile campaign and make the most of Gemini's enhanced mobile and tablet targeting.
  • Discover the best way to efficiently get your campaigns up and running on Gemini.

 

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