Even months after the inital update, Google Shopping Campaigns remain something of a mystery to many retailers, who don't have the time or resources to devote to finetuning this new model.
Ultimately, Google Shopping success starts with the product feed. But once you have some core functionalities and optimizations in place at the feed level, it's time to turn your attention to the Google Shopping campaign settings.
While Google Shopping may not be keyword-driven like AdWords, there is still a lot you can do to customize and target your campaigns to hit your ideal results. Those tactics are what we're going to be covering on this week's retailer webinar.