Telephone orders aren't dead. In fact, for some retailers, phone orders generate the highest average order values.
So why wouldn't you track these orders with the rest of your online advertising?
Your paid search decisions are only as good as the data you use. Without sufficient conversion data, even the savviest account manager may decrease bids and cut the keywords that bring in the bulk of your phone sales.
If more than 20% of your sales come over the phone, you can't afford to miss these 6 strategies for making smart, data-driven decisions for your call traffic.
Join strategy manager Alison Langford on November 19th to learn how you can:
Identify and optimize the "ghost" keywords that drive calls but not AdWords-tracked conversions.
Compare the various call tracking technologies available - and decide the right fit for your business.
Raise ROI by decreasing bids on keywords that don't convert online or over the phone.
Integrate with Google Analytics for easy tracking visibility in AdWords and Analytics.