3 Paid Search News Headlines You Can't Afford to Ignore
Mandatory Actions to Successfully Navigate the Upcoming Bing/Yahoo/Google Changes
This summer, paid search as we've known it will change significantly.
As we speak, old alliances are crumbling, new partnerships are on the table for negotiations, and advertisers will soon be forced to adopt a brand new advertising platform in order to avoid losing traffic on their campaigns.
And with every paid search manager soon to have 3 major paid search platforms to manage instead of two, it's more important than ever that you have the right knowledge - and the right tools - to make sure your account isn't one of the many that will lose traffic and competitive advantage come Q3.
Our Director of Paid Search has been on the phone almost constantly the past couple of weeks, working with our Google, Yahoo, and Bing support teams to figure out a plan of action for each of our 240+ clients - and now, he's going to help you develop the same kind of strategy for your account.
Join us as Justin unpacks the recent headlines on Google, Bing, and Yahoo and gives you his advice and strategies for staying ahead of the curve when these game-changers go live, so you can:
Understand the complexities of the upcoming changes in the Yahoo Bing alliance, and exactly what they mean for you.
Safeguard your account from the drastic traffic losses that are coming to those who are unprepared or misinformed.
Get a head start on the industry's new platform (which will be mandatory for those who want to keep or grow their existing traffic from Yahoo).
In order to make sure you have everything you need to successfully navigate the coming changes, a member from our Yahoo support team joins us. So register to watch this on-demand web clinic now!