Retailer Web Clinic:
Mastering Paid Search Automation

How, When And Where To Use (Or Not Use) Automation In Your Adwords Campaigns

Is your team using an automation tool in your paid search campaigns?

As you may know, the majority of processes inside of a paid search campaign can be automated with software, scripts and apps.

The question becomes: which processes are better trusted to machines, and which processes do many agencies and in-house teams automate that are actually costing more in lost opportunity than they are earning in efficiency?

With so many options in the automation of paid search advertising, it can be hard to cut through all the noise and know exactly what's going to give you the highest ROI.

That's why we're providing you a web clinic that gives you a look behind the curtain of your PPC automation options. In this web clinic, we are also going to include a solid plan for how you should proceed to ensure you have the right mix of skilled analyst and tools to really compete in 2015.

Here are some of the topics covered in this web clinic:

  • An outline that will help you fully understand your automation options
  • How to spot lost revenue opportunities that your automation technology may create
  • How to know when you should employ a machine to do an Adwords analyst job
  • An in-depth understanding of which automation features to use and which to avoid (these are available in most automation technology)
  • How to put together a framework for your team that insures it has the right mix of automation and human touch in place for maximum ROI.

Watch now to see us outline a proven plan that will ensure your team deploys the most profitable level of automation for your paid search campaigns.

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