Retailer On-Demand Web Clinic: Crucial Spring Cleaning for AdWords
How to Locate and Eliminate Wasted Spend in Your Paid Search Strategy
When was the last time you thoroughly cleaned your home? Probably not too long ago. But when was the last time you did the same for your AdWords account?
With the busy life of a marketing manager, it can be easy to set it and forget it in AdWords, even if you're adding campaigns or making small improvements along the way.
But dust, clutter, and cobwebs accumulate fast in an active paid search account, and, if left to themselves, will create a lot of deadweight and wasted spend.
This web clinic will guide you through the process of giving your account a good spring cleaning, in order to locate and eliminate waste in your account, and streamline your strategy for a good return on investment the rest of the year.
Watch now and learn how to:
Fix default settings that kill retailer profitability.
Stop slow bleeding from failing campaigns and keywords.
Avoid competing with yourself on the same auctions (yes, it happens).
Clean up cluttered, low-performing campaigns with negative keywords.