IRCE 2016 Presentation On-Demand:
5 Paid Search Strategies for Capitalizing on Buyer Intent
Denis Coombes of ROI Revolution and Scott Tannen of Boll & Branch
Understanding a searcher’s intent can mean the difference between a wasted impression and a profitable click.
Denis and Scott discuss how Boll & Branch improved conversions significantly by using proven paid search strategies such as remarketing search ads. This campaign targets generic terms, for instance, serving ads to shopping cart abandoners who continued to search Google for “cotton sheets” after leaving their site. They’ll also share strategies to help you engage your shoppers by capitalizing on likely buyer intent.