AdWords Default Settings That Kill Retailer Profitability
10 Questions to Maximize Profitability in eCommerce AdWords Accounts
Sample pages from the report.
You can't just 'set it and forget it' with AdWords. The key to increasing profitability lies beyond the settings which Google recommends.
Most AdWords accounts can gain 20% efficiency with the right account management tactics. In this report, we include 10 questions that will reveal:
- The #1 Google Shopping mistake many retailers are making.
- Target those most likely to purchase TODAY with this straightforward default remarketing tweak.
- The display advertising default setting you should avoid at all costs.
- Quick AdWords adjustments to mobile settings to turn the scale of profitability for your mobile visitors.
- A little-used MAJOR enhancement to default campaign targeting that can attract more traffic in better-performing locations.
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