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December 8, 2009

Keeping up with the changes on your site can be nearly impossible. Equally challenging is keeping up with those changes in your Google Analytics reports. Yesterday Google announced a new feature called Annotations to help you remember what happened on your site, who did it, and when it happened.

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Any user with Google Analytics access can write comments on the over-time graph to indicate any notes they have for that particular event. This will save a lot of time for companies where the tasks are distributed between numerous people, which means you the analyst will no longer have to spend hours figuring out why all your data has changed. Just view the annotations to see if any major updates or changes were made!

In addition to this new feature, Google also released the ability to use the Custom Variables in Advanced Segments and Custom Reports, and the new Tracking Code Setup Wizard. To view more information about these you can visit the Google Analytics blog.

May 14, 2009

There's an awesome new Display Ad Builder available in AdWords!

On Wednesday, May 20th, 2009 at 2:00pm EST (1:00pm CST / 12:00pm MST / 11:00am PST), Timothy Seward, CEO of ROI Revolution, Inc. and Ben Ronnenberg, PPC Account Manager at ROI Revolution will host a 60 minute presenation on the new Display Ad Builder with Special Guest: Ryan Hayward, Google AdWords Product Marketing Manager.

We've been using it for a few months and wanted you to know how you can use it to increase your profits, just like we've done for our clients. Check out the top new features:

• Don't worry about learning the ins and outs of Photoshop. Google now offers pre-made templates of animated, eye-catching display ads that quickly allow you to add your own custom images and text to suit your business' needs.

  This feature is so powerful that it allowed us to recently double clickthrough rate and increase conversion rates by 33% for one client.

• You can easily differentiate your product or service from competitors by utilizing your company logo, brand colors, and product images in display ads.

  The Display Ad Builder gives you the ability to create ads with enhanced user functionality, so you can include coupon codes, user interaction, and navigation between images, tabs, & video within your ads.

• It's fast and free! The Display Ad Builder is free to all AdWords advertisers. Within minutes you can have an ad created and running to test various messages, color schemes, and images at no cost.

In summary, you'll see how the new Display Ad Builder can save you time and money all while boosting your profits!

Don't delay -- this webinar is limited to 1,000 attendees.

Reserve Your Spot for this Complimentary Webinar

August 28, 2008

October 22-23 will be our Google Analytics User and Implementation Training Seminars in Columbus, Ohio, which you can attend for $249 per day (includes $50 AdWords™ credit*). We'll be at the Embassy Suites right by the airport in Columbus (click here for location).

We've held a few previous live trainings over the past few months (Thanks to those who attended Raleigh, Chicago and Orlando!). They've all received great feedback and we're eager to present again! We have so much material to cover that I can't possibly list it all here, but there is a content list on the user and implementation registration pages.

Basically User Training is for you if you generate and interpret the reports all the time and could use some pointers on what reports are really key. And the Implementation Training is for you if you are adding the code to the pages and want new ideas for cracking those sticky setups!

These trainings are extra special because they're Seminars for Success, an educational program designed by Google to help people learn their products in a classroom setting. Google feels so strongly about this program that they've graciously offer $50 AdWords credits* to all attendees. They also made ROI Revolution Seminar Leaders and we're really proud of that! No kidding around here, you can even see our name and the schedule for these events on Google's site!

So all that reading aside, what are the main points of this blog post:

• Live Classroom Google Analytics Training from ROI Revolution (Experienced Google Analytics Experts)
• October 22-23, Columbus, Ohio, $249 each - Register NOW for either User or Implementation or both!
• You'll get a $50 AdWords Credit* for showing up!

Got it? Great, see you in Ohio in October!

*Promotional credit must be applied to an AdWords account within 30 days of attending a seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered seminar session. Void where restricted or prohibited by law.

July 10, 2008

ROI Revolution is happy to announce our new home!

We settled into our brand new digs on June 30th, 2008. The new office will better fit our space needs and allow us to grow (we even have a real kitchen now, instead of a 'snack food closet'!). We are excited to welcome new team members soon to better serve demand. We're thrilled with the arrangement and are working on memorizing our new address and phone number.

If you want to get in touch with us, the new contact information is below:

Thank you for your continued readership over the years and don't hesitate to call with any questions regarding our ever evolving services!

June 12, 2008

Do you pay enough attention to the AdWords Editor Updates? If your answer is no, I recommend that you start. There is usually some really good stuff, that unless you take the time to read the Editor release notes, you probably would not know about.

Each new version of AdWords Editor is accompanied by release notes, which I highly recommend reading. I will save you some time by highlighting the best, most beneficial updates from the latest version(AdWords Editor 6.0.)

Append Keywords : This tool allows you to add a word/phrase to the beginning or end of any text within the account. I have found this VERY useful in creating local campaigns. Simply take a general campaign and append the city name to all keywords (then tweak the ad text of course.) It is also useful for adding offers to headlines, or changing display URLs.

Get Recent Changes: There is a new option to include minimum bid changes. Before you had to re-download the entire account to get this data. This is very useful in accounts that have keywords that often go inactive. Also when you download this, the changes are highlighted so it is easy to spot the keywords that have recently gone inactive.

Duplicate Keywords: Finding duplicate keywords is now easier! You can now quickly select all the duplicates that meet certain criteria. For example, you can choose to select all the duplicates with the lowest CTR, then delete them. This tool was always handy, but you had to delete the duplicates manually in order to keep keywords with the highest CTR.

Drum roll please!

Keep Reading »

May 16, 2008

Wednesday, May 21st, 2008 at 6:00pm EST, Eric Peterson, the Chief Executive Officer & Principal Consultant at Web Analytics Demystified, Inc. will be presenting at SAS.

Eric is the author of Web Analytics Demystified, Web Site Measurement Hacks and The Big Book of Key Performance Indicators. He is a long-time member of the web analytics community and a frequent speaker who is often cited in articles about web analytics.

Eric will be here for our own Web Analytics Wednesday. He will be giving a presentation on The Future of Web Analytics and taking questions from the audience followed by food and drinks.

SAS Institute, Inc. has graciously agreed to sponsor this event! It will be located in the SAS Atrium Located in Building R on SAS Campus and beer, wine and light hors d'oeuvres will also be provided by SAS.

The host of this event is none other than Richard Foley, the World Wide Product Manager at SAS, and Former President Web Analytics Association.

Join us. Register today if you live in the Research Triangle Park, NC area.

Directions:
Getting to Bldg R
Go through the main gate located near Umstead Hotel, take the 3rd right (just follow the signs).
Go over a bump and take the next Right into the main parking lot. (You are there)
Enter the tall white building and welcome to the SAS Campus Bldg R
(If you experience problems finding the building call Richard Foley at 919-624-7163)

May 2, 2008

On Wednesday, Google announced that there will be a new Google Analytics interface for Blogger.

Measure Map, which was acquired by Google in February of 2007, has already done quite a bit for Google Analytics, which had its interface completely revamped. It looks like now the team is applying some of its lessons from that experience over to the blogosphere.

Although Google Analytics is already available to everyone, as a blog writer it's nice to have easy access to metrics that are tailored to your specific needs. Google seems to be addressing these needs with a new Google Analytics integration designed specifically for Blogger users.

According to Jeff Veen, Measure Map will be available 'as an integrated feature of both Google Analytics and Blogger'. That sounds pretty exciting to those of us that are obsessed with our blog statistics. And if the integration is being designed by the same folks that brought us the new Google Analytics interface, that means it should be simple to navigate and extremely useful.

This new interface is now in private beta (which means you probably won't notice it yet), but it looks like Google has plans to migrate all existing Measure Map users over to the new Google Analytics system. That means it could be a few months or even a year before it's rolled out to everyone - there's really no way to know at this stage. Since it's in beta, there's a good chance there will be some kinks to iron out.

So if you use Blogger for your blog, be sure to stay on the lookout for this neat new feature!

April 16, 2008

They grow up so fast, don't they? Today at ad:tech in San Francisco, Google announced that its multivariate testing tool, Google Website Optimizer, was coming out of beta and getting its own digs. Here's the official announcement.

Up until recently, the only way to use Google's free tool to test and improve your website's content was through a tab in AdWords. Now that Google Website Optimizer has moved on to the big leagues, it has a new standalone website independent of AdWords, where you can log on and start running tests right away.

Here's a look at the new multivariate walkthrough:

Read on for a list of new improvements and support options...

Keep Reading »

April 4, 2008

Today Google released new graphing features to help make trends more visible. Previously, you could only view day-to-day trends in the timeline. Now in addition to viewing the data by day,

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you can now see the data by week...

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and by month...

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This will help you compare long-term trends and make visualizing these trends much easier. You can also use these new graphing features to compare metrics. You can compare the last two weeks to the next two weeks, or even on a year to year basis.

These graphing features are found right below the date selection tool, above the timeline, and can be found on all reports within Google Analytics.

For more information on these features you can check out the Google Analytics Blog.

March 5, 2008

Today, Google announced new benchmarking functionality within Google Analytics. Combined with a new data-sharing option, this will allow Google Analytics users to compare their site's data against aggregate data from other sites in various industries. These two new features are in beta, but should begin to show up in all Google Analytics accounts throughout the day.

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Also briefly mentioned was the unveiling of the Audio Ads integration, with an official blog post to come tomorrow.

For more information, check out the official announcement at the Google Analytics blog, the benchmarking FAQs, and the data-sharing FAQs.

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