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Articles Tagged with 'Landing Page'

November 25, 2009

You're always checking on your landing pages, right? You read the blogs, run experiments, and generally try to make your site as user-friendly as possible.

But chances are, if you're reading the ROI Revolution blog, you're on a high speed internet connection. If your webpages are loading in nanoseconds with your T1, how are they faring for those visitors who aren't as lucky as you? You know, the ones on crappy cable modems and DSL and (gasp!) the dreaded dial-up?

Does it matter? Well, it depends. If you're a gaming website or Internet marketing blog, most of your audience is probably on broadband. But if you're running a site for a retirement community in Florida, then my grandma is hitting your Flash-encrusted site in her AOL browser and she's waiting. And waiting. And waiting. She's a patient old gal, my Meemaw, but she's not going to wait all day. She's going to point her browser and her pension elsewhere.

Aside from your visitors, your site's load time is also important to Google. Not only does page load time affect your AdWords Quality Score, but according to Matt Cutts, it's going to be playing a bigger role in the organic search ranking.

So read on to learn how to optimize your landing pages' load times, and maybe make a few bucks off my Meemaw.

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October 6, 2009

Every browser is different.* Ask any web designer about their craft and you'll eventually get them talking passionately about these differences. How Internet Explorer 6 renders CSS pseudo-elements (badly) and handles padding and spaces (randomly). How IE7 ignores CSS drop shadows. How floating divs never seem to work the same way in any of the browsers. These peculiarities have driven many a developer to strong drink.

When it comes to testing new webpage designs in Google Website Optimizer, speed can be essential. You want to get the experiment out the door as soon as possible so you can get preliminary data. Sometimes this means that things slip through QA. Browser testing is exceptionally finicky and time consuming. Not every office has a spare Mac sitting around, and with three different versions of Internet Explorer still in wide use—and no easy way to install all three versions on a single PC—it's no small feat to make your page variations all work perfectly in every popular browser.

With just a few Google Analytics Advanced Segments in your arsenal, however, you'll be able to see whether or not your new pages are functioning fine in all the right browsers. Hit the jump for details.

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May 14, 2008

As many of you know, your landing page is the page that visitors see after clicking on one of your ads, such as a Google AdWords ad.

This page could be part of your website or a special page you created just for this purpose.

Your landing pages are a core ingredient that can make or break the success of your advertising.

Why? Because your advertising doesn't exist in a vacuum. On average visitors spend less than 10 seconds looking at a landing page to decide if they want to read more, or click that 'back' button and leave.

With the rallying cry "Landing Pages Forever!" behind us, we came up with 3 tips for stirring a little magic into your own landing pages.

1.) The Ad And Landing Page Should Match.

This may seem like common sense, but in reality you often don't see this. If your ad holds out the tantalizing promise of 10% Off, make sure that same promise is reflected in the landing page headline and content.

When a visitor is searching for something, they know they have a whole page full of search results just one click away. If your ad-to-landing-page-progression doesn't make sense to them they are just going to move on to the next result.

2.) Focus On Getting Your Visitors To Do 1 Thing

While I'm surfing the internet, I often see landing pages that go to either extreme - they don't tell me to do anything, or they try to get me to do a million things. Both of these tactics are confusing and will water down the power of your landing page.

The key is to decide the one key action you want your visitors to take on this landing page, and then TELL them. Don't make them guess or hunt around!

Your visitors aren't stupid. Few people give 100% of their attention to reading your landing page. They're also busy worrying if they left the coffee pot on this morning or that big report the boss wants them to finish by the end of the week. Your landing page has to make use of the narrow slice of attention you get and be crystal clear about what they should do.

3.) Include A Prominent Subscription Form Or Checkout Option

This ties in to #2. Once you have decided exactly what you want your visitors to do on your landing page, don't make them click around on a massive treasure hunt to do it.

Make sure they can follow your instructions easily right on the landing page itself. Part of making something easy is making it prominent - don't make the form tiny, or bury it all the way at the bottom of a 10-mile-long landing page.

Now that you have these 3 tips under your belt, you may be ready for more advanced strategies for really getting your landing pages to significantly boost your revenue.

If so, you should check out the Google Website Optimizer Training Course ROI Revolution is holding on Thursday, May 22nd at 1:30pm EST.

This Google Website Optimizer Training Course is 100% guaranteed to knock your socks off and teach you how to access the hidden potential of your landing pages and website!

Google Website Optimizer allows you to essentially give your visitors the vote - the vote of what works and what doesn't. When you test your site components in the red-hot fire of visitor approval, only the best survives.

You are left with a website that has literally been stamped with your visitor's seal of approval, and converts better then you had ever dared to dream!

In fact, ROI Revolution used the Google Website Optimizer Tools to set up an experiment for a client's landing page. After intensive research in his field, his competition, and his ideal customer, we designed a Google Website Optimizer experiment where we tested 3 different headlines, 3 different images, and 4 different button text versions.

The best combination of the test variables resulted in an improvement of 221% over his original page.

Now the pay-per-click advertising he is bidding on to drive traffic to that landing page is 221% more effective than it was on the old landing page, and he doesn't have to spend a dime more on his pay-per-click advertising for that sustainable increase.

If you are ready to experience improvement like this on your OWN landing pages, join us for the Google Website Optimizer Training Course on Thursday, May 22nd at 1:30pm EST!

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