Home

Google AdWords™ PPC Ad Writing Guide PPC Free Video PPC Archived Webinars AdWords Training Course AdWords Strategy Session PPC Management Pricing

Google Analytics™ Analytics Support Plans Analytics Live Seminars Analytics Free Newsletter Analytics URL Builder Tool

Urchin Support Plans Buy Urchin 6 Online Upgrade to Urchin 6 Urchin 6 Free Trial Urchin 6 Free Webinar Urchin 6 FAQs Urchin 5 Info Urchin Reset

Blog

Careers

About Us

Contact

Blog Navigation

The ROI Revolution Blog

Articles Tagged with 'Fun'

ROI Revolution Attends 3rd Annual GAAC Summit

October 30, 2009

Every year when autumn rolls around, you'll find the ROI Revolution Analytics Team hard at work planning our strategy. Not for clients (we do that all year 'round, of course) but for the strange and fun activities planned at the annual Google Analytics Authorized Consultant Summit. Last year, it was Rock Band. This year, trampoline dodgeball.

Not all of our time at Google is spent jumping around on trampolines and pegging each other with balls. For four days, Google Partners from around the world convene in Mountain View to talk about the state of analytics and optimization, learn from one another, and push the limit when it comes to supporting our favorite free analytics platform.

Click for a rundown of what we covered...

Keep Reading »

Website Optimizer Wednesdays - Google Website Optimizer and Google Analytics Renew Their Vows

November 19, 2008

More than a year and a half ago, my co-worker Shawn Purtell and I were on a red-eye flight to Raleigh. We had just spent two days at the Googleplex immersed in Google Analytics and Google Website Optimizer and our minds were reeling. While I tried unsuccessfully to get some much-needed sleep, Shawn kept going on about combining the multivariate experiment data from Google Website Optimizer with the more detailed metrics in Google Analytics.

I'm pretty sure that I slept most of the weekend (I don't take jet lag very well), but Shawn went straight to work on figuring out the GWO JavaScript and getting to the bottom of the combination algorithm. He returned to the office on Monday with the whole thing pretty much figured out. After a few days of testing, Shawn shared his method for inserting Google Website Optimizer combination data into Google Analytics reports:

Google Website Optimizer uses a single metric, conversion rate, to determine which combination of variations is king. But what about other metrics that may be just as valuable, like Page Value, Avg. Time, Conversion Rates for multiple goals, Bounce Rate, Exit %, and Full Navigation Analysis? What if you want to segment your traffic or filter out internal hits? Well, now you can find out just about everything you want to know about combinations by using Google Analytics.

He raises a great point. Google Website Optimizer is all about conversion rate, but in many cases, that's not the best metric for the job. Since posting his script back in April of 2007, we've had thousands of downloads. It's clear that others agree with Shawn. So does Google, it appears, because they've just made it a lot easier to integrate Google Website Optimizer and Google Analytics.

Read on for more about official updates to the marriage between Google Analytics and Google Website Optimizer.

Keep Reading »

Submit a Case Study and WIN!

September 10, 2008

ROI Revolution will be hosting a webinar with special Google representative(s) on the call this fall, and we're looking for a great case study to feature.

Do you have a great case study about how you have used BOTH Google Analytics AND Google Website Optimizer to improve your website? If so, submit it for the chance to win fame and glory!

The Best Case Studies Will Include:

Information on how you have used BOTH Google Analytics AND Google Website Optimizer

Specific details on the results you achieved through Google Analytics and Google Website Optimizer

ROI Revolution has helped you in your journey somehow - maybe you took our Google Website Optimizer Training, or Google Analytics Training, or maybe you got a little help from a Support Plan.

Deadline:
Tuesday, September 30th at Midnight

The WINNING Case Study Will Receive:

The company/person with the best case study will be featured prominently on a webinar hosted by ROI Revolution. Since this webinar will include Google representative(s) on the call, there will be a sizable audience who will be exposed to your company and products through the case study.

The company/person with the best case study will be included and linked to on the ROI Revolution sign-up page that promotes this case study. For those interested in SEO, the ROI Revolution site has a PR6 so getting a link from us can't hurt!

The company/person with the best case study will be featured in email promotions sent to the ROI Revolution email list, which is five-digits strong.

The company/person with the best case study will also be featured on this very blog! Not to blow our own horn, but "Unofficial Google Analytics Blog" was listed as one of top web analytics blogs at position #6, so quite a few people will have the chance to hear about your nifty-keen company.

Are you the Internet Rock Star we're looking for? If so, submit your case study to contact AT roirevolution DOT com today!

Funny Adwords Contest: Round 2

December 12, 2007

Welcome back to another episode of ROI Revolution's Funny Adwords Contest. We're pleased to announce the arrival of the next wave of ads that have been collected over the last several months.

You can see the Round 1 Winners here.

The rules: Read the ads and post a quick comment to declare your winners for the top 3 funniest Adwords Ads. You can just put the ad numbers in your comments, but clearly label each ad 1st, 2nd and 3rd place. If you enjoyed this post, forward the link to people you know and encourage them to vote too. The more votes we get, the more indisputable the winners are.

The point system will be as follows:

• 1st place vote = 3 points
• 2nd place vote = 2 points
• 3rd place vote = 1 point

Round 2:

The more votes we get, the better, so pass it on. Later on, we'll announce the winners, losers, whatever. The funniest.

----------------------------------------------->

Funny Adwords Contest: Round 1 Winners

November 6, 2007

What do replacement grandmas, weed, new brains and vacations to Hell have in common? If you just said "They're all being advertised with Google Adwords" then you are correct!

I'm sure we've all seen some strange stuff out there in PPC land. There have been so many wacky things in Adwords that I decided it's time to have a little contest before these weird little ads disappear. So, I Introduce to you ROI Revolution's First Annual Funny Adwords Contest.

Update 12/12/2007: Round 1 Winners:

1st Place: #6- eBay (40 Points)
2nd Place: #1- Kayak.com (20 Points)
3rd Place: #7- NextTag.com (14 Points)
Honorable Mention: # 5- Target (13 Points)

See Funny Adwords Contest: Round 2 Ads.

Keep Reading »

Happy Halloween from ROI Revolution!

October 31, 2007

From left to right: Mark Curtis, Denis Coombes, Meredith Smith, Michael Harrison, Shawn Purtell, Justin D'Angelo. Sitting: Page Christenbury, Kathy Scott

Here's hoping that you're having as much fun as we are this Halloween. We held our first annual company-wide costume contest, and here are the results:

• Scariest: Meredith, as a witch (though Mark's Clay Aiken came very close)
• Most Original: Denis, as a World Cup-winning Springbok
• Best Overall: Kathy, as a barmaid

Check out all of the photos!

ROI Revolution "Success Stories" Contest Winning Entry

December 22, 2006

OK, we've got a winner!

Truth be told we only had one entry for our Google Analytics Success Stories Holiday contest, but it's really great and very deserving of the $400 gift certificate for a beautiful handcrafted Jewelry Chest.

Dustin Sparks was the lucky one, and did get his gift certificate in time for the holidays. This is being posted after the fact due to a pretty annoying server issue, that is now past us (finally!).

Anyway, here it is, enjoy:

As the CEO of DDA Digital LLC, the Parent company of www.SecretDivorce.com I set out to accomplish the goal of increasing sales/conversion on our site. We have a very solid product and great Search Engine presence; we just weren't getting the sales we believed that they were capable of. In order to increase anything I had to find quickly & accurately identify what was working as well as what was "broken" in order to tune what worked & eliminate what was not accomplishing any of the sites goals.

To do this I had to establish a baseline of data for things like traffic source, homepage abandonment rate, top content, top paths etc. Google Analytics was not only KEY to establishing this baseline it was as easy to install as falling off of a chair.

Keep Reading »

Happy Thanksgiving 2006

November 22, 2006

The entire team at ROI Revolution would like to extend to you a special greeting at Thanksgiving time to express to you our sincere wishes for a healthy and happy holiday!

Google Analytics "Success Stories" Holiday Contest

November 21, 2006

Well, the holidays are fast approaching, and as the flurry of shoppers gradually intensifies, we here at ROI Revolution are getting into the season's spirit.

So after you've finished carving your turkey and before you start your holiday shopping (for those of us that like to wait), we'd like to invite you to pick up a pen or a.... well, a keyboard and send us an article. If you have a first-hand success story or a personal account of how you or your business used Google Analytics to improve your web marketing or your website's performance, we'd love to share it.

And that's not all! In addition to having your guest article appear in our blog, you will be eligible to win a $400 gift certificate to purchase a beautifully handcrafted jewelry chest (among other things) for someone you love. A full selection of merchandise can be found at www.jewelry-chests.com. Here's a look at a few things a $400 gift certificate can get you:

  

So here are the details:

Keep Reading »

© Copyright 2009 ROI Revolution. All Rights Reserved.