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The ROI Revolution Blog

Articles Tagged with 'Analytics Technology'

GARE: Updated Google Analytics Dimensions Drop-down

August 9, 2010

If you've been following GARE since the beginning, you know that the very first thing GARE ever did was add additional dimensions to the segment (now dimension) drop-down and make these available for nearly every report. As time moved on, more and more segments were added, and the list began to get rather long and unwieldy.

Well, a few weeks back, the dimensions drop-down in Google Analytics underwent a fairly major overhaul. If you haven't seen it yet, it looks something like this:

Clicking the above image will display a larger, more readable image.

I'd like to point out several excellent features in the new drop-down:

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Converting To Asynchronous Code

June 30, 2010

There's a pretty strong push now for everyone to move to the new Asynchronous Google Analytics Tracking Code. It's the only code that's available from the interface now, and nearly all of the documentation includes examples of this as the primary code to be used. Converting your code to the new async code might seem like it's just a hassle, but there are benefit to using the new code. Because the code loads asynchronously, there's no longer any danger that it will interfere with the loading of the rest of your page. This means that the code can now be placed up in the header of your pages rather than right before the closing </body> tag. The result is that you'll be able to track a greater percentage of your visitors than your were previously, which will improve the accuracy of your reports in Google Analytics. Now if your setup isn't too complex, converting won't be too big of an issue. Your old code might look something like this:

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GARE: Default Applied Advanced Segments

April 6, 2010

I was thinking the other day about some of the problems with Advanced Segments in Google Analytics. Don't get me wrong, I like the feature quite a bit and use it all the time. The main problem I have is that advanced segments require an extra step.

What I mean is that when you view a profile's report, if you want to apply an Advanced Segment, you have to expand the drop down or click the link in the left nav, click a few more things, and then finally it's applied.

That's OK if you need that advanced segment infrequently. But what if you have an Advanced Segment you use constantly, all the time, maybe even every time you view a particular profile? Then this process becomes a bit of a hassle.

Enter Default Applied Advanced Segments.

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State Popularity: the latest addition to the GARE

February 22, 2010

We have another new addition to the Google Analytics Report Enhancer, thanks to Ophir Prusak of Google Analytics Authorized Consulting firm POP. This metric helps to interpret the significance of visit counts at the US State level. You can hear the rest of the story by reading Ophir's excellent post on the metric.

Now that State Popularity has joined the GARE family, it's a great time to download the latest version of the Report Enhancer. Here are the steps:

1. Get Firefox
2. Get Greasemonkey
3. Get the GARE

In addition to the new metric, I've also been able to improve the way additional metrics are added to tables, including better sorting and handling of advanced segments and compare to past.

So how is State Popularity calculated anyway? I'm glad you asked!

Keep Reading »

Get More from the Navigation Summary and Pivot Tables

December 1, 2009

Back in August, a tip was released on the Official Google Analytics Blog that allows you to export more than 500 rows from a report. In the post, this technique was used to export more than 500 rows worth of keyword data. Here we often use this technique to export more than 500 rows worth of pages from the Top Content report.

What you may not realize is that you can also use this trick to export more than 10 previous and next pages from the Navigation Summary report. As you may recall, the navigation summary report looks something like this:

In some case, 10 previous and next pages may be just what you need. But what if you want more?

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Are Long Page Load Times Driving Your Visitors Away?

November 25, 2009

You're always checking on your landing pages, right? You read the blogs, run experiments, and generally try to make your site as user-friendly as possible.

But chances are, if you're reading the ROI Revolution blog, you're on a high speed internet connection. If your webpages are loading in nanoseconds with your T1, how are they faring for those visitors who aren't as lucky as you? You know, the ones on crappy cable modems and DSL and (gasp!) the dreaded dial-up?

Does it matter? Well, it depends. If you're a gaming website or Internet marketing blog, most of your audience is probably on broadband. But if you're running a site for a retirement community in Florida, then my grandma is hitting your Flash-encrusted site in her AOL browser and she's waiting. And waiting. And waiting. She's a patient old gal, my Meemaw, but she's not going to wait all day. She's going to point her browser and her pension elsewhere.

Aside from your visitors, your site's load time is also important to Google. Not only does page load time affect your AdWords Quality Score, but according to Matt Cutts, it's going to be playing a bigger role in the organic search ranking.

So read on to learn how to optimize your landing pages' load times, and maybe make a few bucks off my Meemaw.

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Need Your Own Google Analytics Greasemonkey Script?

November 9, 2009

I write most of my Greasemonkey scripts with the idea that they will be useful to as many Google Analytics admins and users as possible.

But what if you need a script that's very specific to your business needs? Or maybe you've heard about the Google Analytics API and you'd like to use it to tie your Google Analytics report data with data from your back end. You might even just need some custom modifications to your Google Analytics Tracking Code and general setup to get that one bit of data that can make or break your business.

At ROI Revolution, we offer support plans that can be used for nearly any type of Google Analytics project you can think up. You can also use your support time to have us help you effectively configure optimal tracking for your business goals, get a second opinion on that those thorny configuration issues, or just to audit your Google Analytics account setup and make sure everything's working just as it should.

And if you just want your own Greasemonkey script, we can make that happen too.

Learn more about our Google Analytics technical support offerings.

ROI Revolution Attends 3rd Annual GAAC Summit

October 30, 2009

Every year when autumn rolls around, you'll find the ROI Revolution Analytics Team hard at work planning our strategy. Not for clients (we do that all year 'round, of course) but for the strange and fun activities planned at the annual Google Analytics Authorized Consultant Summit. Last year, it was Rock Band. This year, trampoline dodgeball.

Not all of our time at Google is spent jumping around on trampolines and pegging each other with balls. For four days, Google Partners from around the world convene in Mountain View to talk about the state of analytics and optimization, learn from one another, and push the limit when it comes to supporting our favorite free analytics platform.

Click for a rundown of what we covered...

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Announcing Google Analytics Seminars for Success in Charlotte, NC, December 9-10

August 12, 2009

You are cordially invited to ROI Revolution's Google Analytics Seminar For Success in Charlotte, NC this December.

WHAT: Wednesday, December 9th is the Introduction & User Training Session designed to help users explore and understand their data in Google Analytics. See what you'll learn in our Google Analytics introduction and user training day.

Thursday, December 10th is our Google Analytics Advanced Technical Implementation day and will cover installation and customization techniques to suit the needs of your business. This day is perfect if you're the webmaster for your site and are comfortable working with html and JavaScript. Learn more about what is covered.

Both sessions feature multiple question and answer sessions so you can get your specific Google Analytics questions answered. Google Seminars for Success is officially sponsored by Google, so you can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

WHERE: The seminar will be held at the Holiday Inn Center City in Charlotte, NC.

WHEN: Instruction begins each day at 9am (with registration at 8:45am to get your training materials, the seat of your choice and coffee!) and goes until 5pm with a one hour break at noon for lunch on your own.

COST: The cost to attend the seminar is $499 each day or $998 for both days. For attending a session you'll receive a $50 AdWords credit (so you'd receive $100 in AdWords credit for attending both sessions; limit 2 per company).

Don't pass up the opportunity to learn from the experts what you have to know about Google Analytics in one (maybe two) days! Save your seat for either Google Analytics seminar day here.

See you in Charlotte, NC this December 9th and 10th!

P.S. Just a reminder that we're also teaching our Google Analytics seminar in downtown Chicago, IL on September 16th and 17th if you'd rather not wait until December. Find out the details here.

Copy Filters in Google Analytics

August 6, 2009

The Copy Profiles Greasemonkey script now allows you to copy filters from one Google Analytics account to another. Simply go to the Google Analytics account that has the filters you want to copy. Go to the Filter Manager. Check off the boxes for the filters you wish to copy and hit the "Copy" link located in the column header.

Once you've done this, navigate to the Google Analytics account that you want to paste the filters into. Go to the Filter Manager again and click the "Paste Filters" button.

Now sit back and watch it go.

Again, this script is actually an addition to the Copy Profiles script. If you already have the Copy Profiles script, you'll want to download it again to get the filter copy feature. Here are the steps for everyone else:

1. Get Firefox
2. Get Greasemonkey
3. Get the Copy Profiles script

Both this post and the previous post will give you the same script. For those who haven't been following along, this script is a separate script from the GARE, at least for now.

That's it! I'm fresh out of scripts. If you think of an improvement to this script or find a bug, let me know. I wouldn't mind hearing from you if you've just plain found this script useful either :)

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