Google Website Optimizer™
Ready to Take Your Website to the Next Level?
Google Website Optimizer is the Answer!
Choose an area of Google Website Optimizer interest:
Support PlansAre you ready to start testing, but need help getting Google Website Optimizer set up? These Support Plans can help get you ready to go in no time! |
Google Website Optimizer TrainingThis training course is taught in plain English, with crystal-clear step-by-step instructions to get you started! |
FREE Google Website Optimizer 6-Episode Video CourseLooking for more information about Google Website Optimizer? Check out our FREE 6-Episode Video Course delivered via email! |
The Google Website Optimizer tool provides a thrilling opportunity to improve the performance of your landing pages beyond your wildest dreams! By creating a system for organized multivariate testing, this tool allows your visitors to choose the best combination of factors for your site.
Case Study:
We used the Google Website Optimizer Tools to set up an experiment for a physician's landing page. The goal of this landing page is to have people opt-in to receive an educational white paper, since his site is lead generation and not e-commerce. After intensive research in his field, his competition, and his ideal customer, we designed a Google Website Optimizer experiment where we tested 3 different headlines, 3 different images, and 4 different button text versions.
The best combination of the test variables resulted in an improvement of 221% over his original page.
Now the pay-per-click advertising he is bidding on to drive traffic to that landing page is 221% more effective than it was on the old landing page, and he doesn't have to spend a dime more on his pay-per-click advertising for that sustainable increase.
