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Online Training Videos

Are you ready to have a website that performs better and more efficiently, rain or shine, whether you are in the office, out to dinner, or asleep? The Online Google Website Optimizer Course covers what you need to know to create, launch, and run highly successful experiments in Google Website Optimizer. This training course is taught in plain English, with crystal-clear step-by-step instructions to get you started!

Cost: $249

Training Topics
Schedule
Module #1 Landing Page Principals
  • Testing Basics
  • Selecting a Test Page
  • Developing Your Value Proposition
  • Minimizing Friction and Combating Anxiety
  • Design and Layout Principals
Module #2 A/B and Basic Testing
  • Introduction to Google Website Optimizer
  • Types of Testing
  • A/B Testing Strategies
  • Setting up an A/B Test (Live Demo)
Module #3 Multivariate and Advanced Testing
  • Multivariate Experiments
  • Setting up a Multivariate Experiment (Live Demo)
  • How to Read Results
  • Advanced Testing with Google Website Optimizer
  • Advanced Tools and Techniques

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The Instructors

Shawn Purtell

shawn purtellShawn has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog. Shawn joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support technician. Since then, he has helped to improve the conversion rates and revenue of a variety of online businesses across all sizes and industries. He has worked to install Google Analytics and Google Website Optimizer experiments on hundreds of sites. Now Shawn specializes in online growth by helping to optimize landing pages and conversion funnels for over 40 of ROI Revolution's AdWords clients.

Caitlin Cook

caitlin cookCaitlin joined ROI in 2007 after graduating with her B.A. in Web Development from Radford University in Radford, Virginia. Caitlin Cook is a Google Analytics and Website Optimizer support engineer at ROI Revolution.

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Online Videos Available For 6 Months

The Google Website Optimizer Training Videos are available within one business day of your initial purchase, and continue to be available for a minimum of 6 months after the date of purchase.

Google Website Optimizer Training Videos
$249
See What Past Attendees Are Saying

"Course provided a good balance of information and excellent teaching."
--Desmond Taggart

"GWO provides a comprehensive and effective solution to create a robust learning laboratory for your online marketing needs."
--Isaac Turk

"Excellent source of information and tools to maximize Google Optimizer to the fullest."
--Paul Sullivan

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