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google website optimizer

Google Website Optimizer Training: $249

Are you ready to have a website that performs better and more efficiently, rain or shine, whether you are in the office, out to dinner, or asleep?

The Google Website Optimizer Training Course covers what you need to know to create, launch, and run highly successful experiments in Google Website Optimizer. This training course is taught in plain English, with crystal-clear step-by-step instructions to get you started!

Google Website Optimizer Online Training Series:

 

WHEN: January Course:
• Thursday, Jan. 8, 2008 at 1:30pm ET - Module #1
• Tuesday, Jan. 13, 2008 at 1:30pm ET - Module #2
• Thursday, Jan. 15, 2008 at 1:30pm ET - Module #3


DURATION: Each training session lasts approximately 60-75 minutes, plus 30 minutes of Q&A at the end of each live training session for a total of 90-105 minutes.


WHERE: This course is conducted via live web-based seminar and over the phone for your convenience.

To attend the training, you must have access to high-speed internet and the ability to place a long distance call to a telephone number within the USA.


WHAT: The Google Website Optimizer Training Course covers what you need to know to create, launch, and run highly successful experiments in Google Website Optimizer.

This training course is taught in plain English, with crystal-clear step-by-step instructions to get you started!


LIMIT: There is a registration limit of 60 companies.


Both Courses Include...

WORKBOOK: Your workbook is full of step-by-step instructions, tips, and help for special situations. Also included in your workbook is a glossary of commonly used terms.


Q&A: You can ask the technicians your specific questions during the training!


COST: Each course costs $249.

Save Your Seat Today for the Online Training Series!


Unlock Your Website's Potential!

Being able to create and run Google Website Optimizer experiments will give you the key to creating a website that reliably achieves your goals whether you are in the office or out enjoying dinner with your family.

• Want to bring in more customers?
• Want to get more newsletter sign-ups?
• Want to bring in more solid leads?
• Want to make your paid search advertising as efficient and cost-effective as possible?

You can! Testing allows you to give your visitors the vote – the vote of what works and what doesn't. When you test your site components in the red-hot fire of visitor approval, only the best survives.

You are left with a website that has literally been stamped with your visitor's seal of approval.

Ready to learn how to use this amazing tool?

How to tell if the Website Optimizer Training is for you:
• You would like an easy way to test your site.
• You are familiar with html code and have the ability to place it on your site.
• You are already using AdWords and Analytics.

Training Content:

Module #1
Introduction to Landing Page Principals
•What is a Landing Page
•The Importance of Testing
      o Benefits of Testing
•Selecting a Test Page
•Value Proposition
      o What is a Value Proposition
      o Developing Your Value Proposition
• Knowing your visitors
      o Demographic Research
      o Narrowing Your Focus
•General Design and Layout Principals
      o Layout
      o Graphic Design, Buttons & Images
      o Fonts & Copy
•Question and Answer
Module #2
•Introduction to Testing

•Testing Strategies
•Advanced Testing
•Multivariate testing
      o What is Multivariate Testing
      o Creating an experiment
      o Naming and setting up experiment
      o Adding the tags to your pages
      o Your test and conversion pages
      o Validating the pages
•Demo


•Introduction to Google Website Optimizer
      o About Google Website Optimizer
      o Types of Tests
      o When to Use Which Test
      o Size of experiment
      o Duration
•A/B Testing
      o What is AB Testing
      o Creating an experiment
      o Naming and setting up experiment
      o Adding the tags to your pages
      o Your test and conversion pages
      o Validating the pages
•Demo
      o Live demo of setting up experiment
      o Report interface
      o How to read results
•Case Study
•Question and Answer

Module #3
•Advanced Testing

      o Setting Up Experiment
      o Adding Code to Pages
      o Report Interface
•How to Read Results
•Case Study
•Testing Best Practices
•Additional Help
•Final Q&A

If you don't see a topic you want to learn about, Contact Us and let us know what you want to learn about.


Who teaches these courses?


Shawn Purtell joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support engineer.

He has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog.



Jeremy Aube is a Google Analytics and Website Optimizer support engineer at ROI Revolution.

Jeremy joined ROI Revolution in 2007 after graduating with a B.S. in Mathematics from Lee University in Cleveland, Tennessee in 2005. He contributes regularly to ROI Revolution's blog. Jeremy will co-host the live online trainings with Shawn.




Step 1.) Save Your Seat For Your Chosen Training Course

Once you complete Step 1 of saving your seat by filling out the form below, you can securely pay the $249 during Step 2. The information required on the form below will be kept confidential and is necessary to prepare your seat in the training. Once the payment is received, we'll be in touch within 1 business day with the details of your training!


*First Name

*Last Name

*Email

*Phone

*Company

*Job Title

*Address 1

Address 2

*City

*State

*Zip

IMPORTANT: Please Choose Which Training
You Would Like To Register For:

*Preferred Training Course


Each course costs $249.

Once you complete Step 1 of saving your seat by submitting the form, you can securely pay the $249 during Step 2.


* = Required Field

Questions? Contact us about your training queries!

If you are looking for FREE Google Website Optimizer resources, you may be interested in the 6 Episode Video Guide to GWO.

     
     

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