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Contact ROI Revolution:

Telephone Number:
919 • 954 • 5955 ext 314
Kathy Scott

Office Fax:
919 • 954 • 4767

Address:
3109 Poplarwood Ct.
Suite 219
Raleigh, NC 27604

Use our Online Contact Form

Google Website Optimizer
Seminars for Success

Seminars for Success is a Google™ approved training program. These events are educational venues for certified Seminar Leaders to share their knowledge with new and experienced Google Website Optimizer users.

These Seminars for Success cover everything you need to know to create, launch, and run highly successful experiments with Google Website Optimizer. We'll teach you how to maximize the potential of your sales funnels through constant testing. We'll even set up a few tests with you so that you'll know exactly what you need to start developing and implementing tests on your own.

Cost: $249 (includes $50 AdWords™ Credit)
Deadline To Register: Tuesday, December 2nd


Dates
| Topics | Instructor | Location | $50 AdWords™ Credit | Cancellation Policy
Seminar Dates

Date Location  
December 4, 2008 Washington, DC Register Now >>
Training Topics

Schedule for December 4th
9:00am Landing Page Principals
  • Testing Basics
  • Selecting a Test Page
  • Developing Your Value Proposition
  • Minimizing Friction and Combating Anxiety
  • Design and Layout Principals
12:00pm Lunch Break
1:00pm A/B and Basic Testing
  • Introduction to Google Website Optimizer
  • Types of Testing
  • A/B Testing Strategies
  • Setting up an A/B Test (Live Demo)
3:00pm Multivariate and Advanced Testing
  • Multivariate Experiments
  • Setting up a Multivariate Experiment (Live Demo)
  • How to Read Results
  • Advanced Testing with Google Website Optimizer
  • Advanced Tools and Techniques
The Instructor Shawn Purtell

Shawn joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support technician. Since then, he has helped to improve the conversion rates and revenue of a variety of online businesses across all sizes and industries. He has worked to install Google Analytics and Google Website Optimizer experiments on hundreds of sites. Now Shawn specializes in online growth by helping to optimize landing pages and conversion funnels for over 40 of ROI Revolution's AdWords clients.

Education: Shawn has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog.

Location The Hilton Alexandria Mark Center in Washington, DC

Hilton Alexandria Mark Center
5000 Seminary Road
Alexandria, Virginia 22311
1-703-845-1010
Click here for directions.

$50 AdWords Credit

Register at least 7 days in advance and receive a $50 AdWords™ credit* per session. If you attend both days, you get two $50 AdWords™ credits.

Cancellation Policy

If you have to cancel, we will refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else.

We reserve the right to cancel a seminar session due to low enrollment. Seminars must be cancelled at least 7 days prior to session date. All registered attendees will be notified via email and receive a full refund of their course fees in the event of a cancellation.

Other Resources

If you are looking for FREE Google Website Optimizer resources, you may be interested in the 6 Episode Video Guide to Google Website Optimizer.

 

*Promotional credit must be applied to an AdWords account within 30 days of attending a seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered seminar session. Void where restricted or prohibited by law.

 

     
     

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