Website Analytics

Google Analytics Destination URL Builder

Simply fill in the information below, click the Generate Destination URL button, and you're on your way to tracking your advertising return with Google Analytics.

Step 1: Enter the URL of your website.
Website URL:*
Step 2: Fill in the fields below, then move to Step 3.
Campaign Source* (referrer: google, yahoo, newsletter_0602)
Campaign Medium* (marketing medium: cpc, banner, email)
Campaign Name* (product, promo code, or slogan)
Campaign Term (keywords)
Campaign Content (use to differentiate ads)

* Required Fields. You must enter a Website URL, Campaign Source, Campaign Medium, and Campaign Name.

Step 3

Variable Details
Campaign Source
Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=yahoo
Campaign Medium
Use utm_medium to identify a medium such as email or cost-per-click.
Example: utm_medium=cpc
Campaign Name
Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
Use utm_term to identify paid keywords.
Example: utm_term=running+shoes
Campaign Content
Required for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=bannerad and utm_content=textad

For more information about tagging your links, check out "Google Analytics Link Tagging 101" at our Google Analytics Blog. If your Google Analytics account has been properly linked to your AdWords account, you don't need to worry about tagging - Google Analytics will do it automatically!

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