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Google Analytics Destination URL Builder

Simply fill in the information below, click the Generate Destination URL button, and you're on your way to tracking your advertising return with Google Analytics.

For help using this tool along with three common, specific step-by-step examples, opt-in for our FREE 11-minute training video in the upper sidebar on the right --------->

For more information about tagging your links, check out "Google Analytics Link Tagging 101" at our Google Analytics Blog. If your Google Analytics account has been properly linked to your AdWords account, you don't need to worry about tagging—Google Analytics will do it automatically!

Step 1: Enter the URL of your website.

Website URL:*
(e.g. http://www.yoursite.com/productx.html)

Step 2: Fill in the fields below, then move to Step 3.

Campaign Source* (referrer: google, yahoo, newsletter_0602)
Campaign Medium* (marketing medium: cpc, banner, email)
Campaign Name* (product, promo code, or slogan)
Campaign Term

(keywords)
Campaign Content (use to differentiate ads)

* Required Fields. You must enter a Website URL, Campaign Source, Campaign Medium, and Campaign Name.

Step 3
Variables in Detail
Campaign Source
(utm_source)

Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=yahoo
*Required
Campaign Medium
(utm_medium)

Use utm_medium to identify a medium such as email or cost-per-click.
Example: utm_medium=cpc
*Required
Campaign Name
(utm_campaign)

Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale
*Required

Campaign
Term
(utm_term)

Use utm_term to identify paid keywords.
Example: utm_term=running+shoes
Campaign Content
(utm_content)

Required for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=bannerad and utm_content=textad

If you need more help with how to use this tool, then check out our free URL Builder Training Video (opt-in box in the upper right hand side of this very page). This is an 11-minute screen sharing training video that walks you step by step to using our Google Analytics URL Builder tool.

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