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What: Google Analytics Training Course

When: Available On-Demand

• The On-Demand components such as Online Course Recordings and MP3 Audio Files are available in addition to the Live Training so that whenever you purchase the Google Analytics Training Course, you can get started right away!

• The live training component starts on Thursday, July 10th at 1:30pm EST and is held on consecutive Thursdays. See 'Live Training' for a complete schedule.

Duration: Each training session lasts approximately 75 minutes, plus 30 minutes of Q&A at the end of each live training session for a total of 105 minutes.

Where: Training Is Conducted Online And Over The Phone For Your Convenience

If you are looking for in-person training, you may be interested in the Google Analytics Training Seminars.

Need a Payment Plan?
Pay in 5 easy installments of only $380 (Gold) or 3 easy installments of $135 (Basic), plus instant access and bonuses. Click Here.

"The Analytics training provided by ROI Revolution is extremely beneficial.

The question and answer session in particular is worthwhile as it deals with actual problems that users face.

The level of supporting material in terms of workbooks, audio and online presentations will also provide a great reference point once the modules are complete."

Aisling Blake, www.interactivereturn.com

Purchase With a One-Time Fee of $1,897:

Or with 5 Easy Installments of Only $387:

"I have been so very impressed and thankful for the ROI Revolution GA Training Series. Each presenter's attention to detail during the sessions and personalized approach during the Q&A has been outstanding!

Your level of expertise is top-notch! I would recommend this to any marketer who needs to understand how to use GA as well as how to measure and implement testing for multi-channel campaigns.

ROI has demonstrated excellent training in disseminating information. My minor is in Instructional Technology, and if I were still in this field and teaching, I would use you as a case study for demonstration of best practices for your methodology.

Thanks again to the whole team! "

- Dana Lookadoo, Pixel Position

Purchase With a One-Time Fee of $1,097:

Or with 3 Easy Installments of Only $378:

"Just wanted to let you know that we thought the first webinar module was great and very helpful.

The live Q & A and the live chat were great for questions and the workbooks are extremely excellent!

Couple this with on-demand recordings of the module and mp3's and we couldn't be happier at the moment. You guys have done a terrific job!"

Jesse DaCosta, High Rankings

Purchase With a One-Time Fee of $697:

Or with 3 Easy Installments of Only $245:

"I found the training session yesterday VERY informative and helpful. In fact, it is so informative that I will be going over certain apects of it again in the recording because it was a little too technical for me to absorb on the first pass.

When it comes to learning something totally new, I tend to learn more in very structured courses. I can't imagine learning how to properly run Google Analytics without a course like this, so thank you!

I look forward to using the workbooks soon, and of course, getting answers to my questions in the Q&A time. The section where you talked about setting proper goals and filters will be very useful to me once I confirm that my setup codes are accurate. I look forward to the next webinar. "

David Graveline, audioMIDI.com

Purchase With a One-Time Fee of $397:

Or with 2 Easy Installments of Only $215:

"I enjoyed the course and found it useful.

The pace of the delivery is comfortable to follow and the level of difficulty is both very clear to a novice and sufficiently detailed to be of use to a technically capable person.

The specific examples of the sort of mistakes you've witnessed (countless times, no doubt) are especially useful, and will help us get more value from any work we might do together in future."

John Bower, Human Potential

Live Training

The first 4 sessions focus on how to use Google Analytics in your daily activities to improve your PPC and website performance. These are accessible for beginners, but provide valuable advanced technical information to satisfy most technical people.

The last 2 sessions focus on how to set up Google Analytics correctly and with confidence.

Click here to see the training session's content.

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On-Demand Online Course Recordings

If you are ready to get started right away and want to learn about Google Analytics at your OWN pace, then you’ll love the Online Course Recordings!

The Online Course Recordings are available on-demand, so once you sign up for the Google Analytics Training Course you can start as soon as you are ready.

Just select the session you’d like to watch, and the recording interface will launch.

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Two Packed Workbooks

Workbook A is 289 pages, and workbook B is 145 pages – these workbooks are packed with step-by-step instructions, tips, and help for special situations like sites that use PayPal, Yahoo! Stores, and more.

When you sign up for the Google Analytics Training Course, you get a Quick Start Reference Guide that shows you exactly where you can jump to in the training depending on what phase you are at with your Google Analytics account.

No matter what phase your Google Analytics account is at, you’ll know exactly where to start.

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MP3 File of Each Week's Entire Session

The MP3 files are a feature we are making available due to overwhelming demand! We include the MP3 files of each session plus the Q&A from the end of each session. This way if you have to leave the call, you won’t miss the Q&A!

It also means that as soon as you purchase the training package, you’ll get access to the recordings and can get started right away.

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10 Hour Support Plan

The Gold Google Analytics Training Course comes with a 10 Hour Support Plan. With the Support Plan, you can get any questions you have answered 1-on-1 with a technician.

Also, if you run into any problems with your implementation during the training, a technician will be able to provide expert help for your specific situation.

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3 Hour Support Plan

The Silver Google Analytics Training Course comes with a 3 Hour Support Plan. With the Support Plan, you can get any questions you have answered 1-on-1 with a technician.

This is great for companies that want to implement and use Google Analytics to improve their website and their advertising, but might need a little help with complex configuration situations due to having a unique setup or website.

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BONUS! Live Google Website Optimizer Training & Workbook!

When you sign up for the Deluxe Training Course with 10 Hour of Support, we’re pleased to offer the bonus of Google Website Optimizer Training and Workbook!

The Google Website Optimizer Training goes over how to test different versions of your website and landing pages so you can increase your conversion rate.

This bonus meshes really well with the Google Analytics Training Course because Google Analytics provides the “what”, but not always the “how”.

Google Analytics can tell you WHAT is not performing at its best and WHAT needs to be improved. But then it’s up to you to figure out HOW to improve it.

That’s where the Google Website Optimizer tool comes in – it gives you a fast and easy method for testing and implementing all those great improvements.

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Training: Sessions 1-4

Training: Sessions 5&6

Introduction to Web Analytics
The Google Analytics story
Complementary Google products
     • Google AdWords
     • Google Website Optimizer
     • Google Checkout
Successful web analytics approaches
Case study

Introduction to the Google Analytics Interface
Dashboards and Saved Reports
Report Sections
     • Overviews
     • Data Tables
     • Item Detail
Interface Features
The Dashboard
     • Sections of the Dashboard
     • Customizing the Dashboard
     • Adding/ Removing Reports to/ from the Dashboard
     • Navigating the Dashboard
Date Range Manipulation
Sharing Data
Exporting and Emailing Reports

Basic Google Analytics Configuration and Settings
An Overview of Google Analytics
     • Example Website
Accounts Overview
     • Creating an Account
     • Multiple Google Accounts
     • Tracking Instructions
     • Basic Account Settings
Creating a New Profile
Giving Additional Users Access to Analytics
Adding the Tracking Code
Analytics the Website
Creating a Filter
Configuring a Lead Generation Goal
     • Questions to Ask Before Creating Goals
     • Creating a Goal
     • Lead Generation Goal
     • Lead Generation Funnel
     • Monetized Goal Values
Automatic Campaign Tracking
Automatic Source Tracking
Automatic Tagging with Adwords
Case Study

Getting to Know Your Site
Introduction to Web Analytics
Key Performance Indicators (KPIs)
Traffic:
     • How Much Traffic Do I Get
     • Specific Traffic Sources
     • Traffic Conversion
     • Direct vs. Referrals
How are Visitors Interacting With My Site
Using Funnel Visualization Actively
Matching Products to Keywords
Setting up Ecommerce:
     • The Hidden Form
     • Third Party Shopping Carts
Basic Troubleshooting
Case Study

CPC and Traffic Testing
Introduction to CPC Analysis
     • Part of a CPC Campaign
     • KPIs for CPC
     • CPC Performance
     • Comparing CPC Sources
     • Measuring Campaigns
     • Measuring AdGroups
     • Keyword Performance
     • Ad Content Performance
     • Comparing Ads
     • Ad Positioning - AdWords only
     • Landing Page Performance - KPIs
     • Segmenting by Landing Page
Testing
     • Landing Pages
     • Ads
     • Other
Keyword Types
AdWords Conversion Tracker
Campaign Tracking in Google Analytics
Shopping Cart Funnels
Google Website Optimizer
Making Decisions

Intermediate Implementation
AdWords:
     • Campaigns
Manual Tagging
     • The Builder Tool
     • Offline Ads
     • Keyword Types
     • New Tools
     • Reports
     • AdWords Conversion Tracker

Introduction to Successful Web Analytics
Evaluating Your Analytics Needs
     • With Business Model And Website Structure In Mind
Questions to Ask Before Adding the Code
Make sure Google Analytics is Set Up Correctly
Modifications to the Javascript:
     • ga.js vs. urchin.js
     • Subdomain Tracking
     • Cross-domain Tracking
     • Both Subdomain and Cross-domain Tracking

Goals and Funnels
Dynamic Goals
Shopping Cart Funnels

Custom Filters
Custom Filters
Advanced Filter

Advanced Profile Use
Excluding Query Parameters
Reasons to Create New Profiles
Raw Data
Sandbox
Using Profiles and Filters to Segment Traffic

Experimentation and Testing in AdWords
Testing Ad Creatives in AdWords
Google Website Optimizer
Case Study

Advanced Tracking Methods
Marketing Campaign Tracking
     • Adding Search Engines
     • Using Your Own Tracking Parameters
Custom Segmentation
Session Tracking and Timeout
Event Tracking
Outbound Link Tracking
Ecommerce
Site Search Report

Customizations
Filters:
     • Javascript
     • Other
Advanced Troubleshooting
Brief introduction to Urchin

"This email is just to say how much I enjoyed the first seminar and am looking forward to the others – they have certainly opened my eyes to the true depth in Analytics.

I am an Internet Marketing Consultant who works with customers in order to improve all aspects of their website performance and online marketing. I am always being asked by my clients about analytics and what it can do for them but until now have only had a vague grasp of the basics.

Following your course I know that I will be able to talk to my clients with confidence about GA but also more importantly be able to offer them genuine help.

Many thanks for the thought and effort you have put into your course "

Charles Ward, Weblift Internet Consultancy

"Thanks very much for your time this morning.

[The audit] alone was worth the cost of the training program.

I appreciate your help."

Bill Even, The Coming Wave

"Before attending ROI’s training, my knowledge of Google Analytics was just enough to “get by”.

I would stumble through reports and knew how to identify some valuable data, but for the most part, was overwhelmed and confused about how to get the most out of it.

The down-to-earth, super nice, staff did a great job taking us through and teaching us exactly how to use the reports to make decisions about our websites. (After all, pretty reports don’t matter unless you *do* something with the information!)

Now, I’m able to confidently use Google Analytics and pass the expertise along to my own clients."

Costas Peppas, Digital Charis

"I thought this seminar was fantastic! Professional, clear and consise.

Thanks for putting on such clear, straight-forward content and the workbooks to go along as well.

The best part I took away from the seminar was just getting analytics set up right in the first place. I have one account with 4 websites and 4 profiles.

I was able to go in and check them and make sure they were set up correctly and stop internal traffic hits and start to set up goals. Thanks again! "

Denise Pellow, Protect Your Kids Online

"I live in Mongolia, almost like the other side of the world. Before I sign up, I thought I could download the workbooks. When I heard that they would send me the workbooks and books were already shipped, I was kind of upset and was sure it will definetely be late. I heard Amazon shipment was 2 weeks long etc., so I thought it could be longer than that. However, in first week I received my workbooks. That was my first WOW.

The second problem that living in completely other side of the world was I had to call 1:30 am at night. Even though I actually been never in one of the trainings, I could still feel like I had them. I could hear the recordings and see the real presesntations. That was very helpful. And they also answered my questions through the Q&A sections. That was second WOW.

The end of the training, I could have 30 minut audit. The auditing your site was extremely helpful; I would recommend to everyone who is taking this course. Even though I had my own notes etc., the auditor said he would send me an email about explaining everything what we discussed on the auditing. That was my third WOW.

It was great experience and I enjoyed your training course. I'd like to say thank you for all your teachers."

Bolorchimeg Boldbaatar, Golomt Bank of Mongolia