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Contact ROI Revolution:

Telephone Number:
919 • 954 • 5955 ext 314
Kathy Scott

Office Fax:
919 • 954 • 4767

Address:
3109 Poplarwood Ct.
Suite 219
Raleigh, NC 27604

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google analytics

Google Analytics: $249 User Training

Are you using your Google Analytics reports to the fullest? Learn how to get the most value out of your Google Analytics account.

Google Analytics Online Training Series:

WHEN: Live online trainings are scheduled for 3 consecutive Thursdays at 1:30pm EST.

February Course:
• Thursday, Feb. 5, 2009 at 1:30pm ET - Module #1
• Thursday, Feb. 12, 2009 at 1:30pm ET - Module #2
• Thursday, Feb. 19, 2009 at 1:30pm ET - Module #3

DURATION: Each training session lasts approximately 60-75 minutes, plus 30 minutes of Q&A at the end of each live training session for a total of 90-105 minutes.

WHERE: This course is conducted via live web-based seminar and over the phone for your convenience.

To attend the training, you must have access to high-speed internet and the ability to place a long distance call to a telephone number within the USA.

WHAT: This training will cover Google Analytics key reports. Learn how to get the most value out of your Google Analytics account.

LIMIT: There is a registration limit of 60 companies.

WORKBOOK: Your workbook is 220 pages of step-by-step instructions, tips, and help for special situations. Also included in your workbook is a glossary of Google Analytics terms as well as a regular expression and filter field reference.

Q&A: You can ask the technicians your specific questions during the training!

COST: Each course costs $249.

Save Your Seat Today for the Online Training Series!

How To Tell If The Google Analytics User Training Is For You:
• You are considering using Google Analytics and need an introduction.
• You are new to an established Google Analytics account and need user training.
• You are in a marketing role and you need to understand Google Analytics as a reporting tool.
• You have a configured Google Analytics account already and need to better understand the reports.

Did You Know?
We also offer Live Classroom Trainings, called Seminars for Success, that take place all over the country on three dates per year where we cover all three modules in one intensely valuable day. Click here for more information.

Training Content:

Module #1
• Introduction to Web Analytics
• The Google Analytics story
• Complementary Google products
• Introduction to the Google Analytics Interface
• Report Sections
• Interface Features
• The Dashboard
• Date Range Manipulation
• Sharing Data
• Exporting and Emailing Reports
• Google Analytics Terms and Concepts
• Profiles
• Goals
• Funnels
• Filters
• Tracking Advertising Campaigns
      o Understanding Source, Medium and Campaign
      o Tracking Marketing Sources in Google Analytics
      o Link Builder Tool
• Understanding Visits
      o Parts of a Visit
      o Other Metrics in Google Analytics
• Question and Answer

Module #2
• Getting to Know Your Site
• Introduction to Web Analytics
• Key Performance Indicators (KPIs)
• Traffic:
      o How Much Traffic Do I Get
      o Specific Traffic Sources
      o Traffic Conversion
• How Visitors Interact With Sites
• Using Funnel Visualization Actively
• Matching Products to Keywords
• Finding Help
• Question and Answer

Module #3
• CPC and Traffic Testing
• Introduction to AdWords
      o What is AdWords?
      o Parts of a Campaign
      o Metrics in AdWords
• Cost Per Click Analysis
• Testing
      o Ads
      o Landing Pages
      o Google Website Optimizer
• Final Q&A

If you don't see a topic you want to learn about, Contact Us and let us know what you want to learn about.

Who Teaches These Courses?

Shawn Purtell joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support engineer.

He has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog.

Caitlin Minteer is a Google Analytics and Website Optimizer support engineer at ROI Revolution. Caitlin joined ROI in 2007 after graduating with her B.A. in Web Development from Radford University in Radford, Virginia.

She regularly contributes to ROI Revolution's analytics blog.

Step 1.) Save Your Seat For Your Chosen Training Course

Once you complete Step 1 of saving your seat by filling out the form below, you can securely pay the $249 during Step 2. The information required on the form below will be kept confidential and is necessary to prepare your seat in the training. Once the payment is received, we'll be in touch within 1 business day with the details of your training!

*First Name
*Last Name
*Email
*Phone
*Company
*Address 1
Address 2
*City
*State
*Zip

How would you rate your Analytics expertise level (please select one of the following):

How long have you been using Google Analytics (please select one of the following:

IMPORTANT: Please Choose Which Training You Would Like To Register For:
*Preferred Training Course

Each course costs $249. Once you complete Step 1 of saving your seat by submitting the form, you can securely pay the $249 during Step 2.

Questions? Contact us about your training queries!

If you are looking for FREE Google Analytics resources, you may be interested in the 7-Day Google Analytics Mini-Course.