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Seminars for Success

Google Analytics Seminar Leader Google Seminars for Success is officially sponsored by Google, you can trust that you are receiving the most accurate and up-to-date information on the best practices for Google Analytics.

ROI Revolution offers two Seminars for Success for Google Analytics. The first seminar is to help users explore and understand their data in Google Analytics. The second seminar covers installation and customization techniques to suit the needs of your business. Both sessions feature multiple question and answer sessions so you can get your specific Google Analytics questions answered.

Cost: The cost to attend the seminar is $499 each day or $998 for both days. For attending a session you'll receive a $50 AdWords credit (so you'd receive $100 in AdWords credit for attending both sessions).
Registration Limit: 36 seats per day
Included Workbook: Full of step-by-step instructions, tips, and help for special situations. Also included is a glossary of commonly used terms as a regular expression and filter field reference.

Register today to save your seat for the Google Analytics Seminar for Success! You can register now in confidence, because even if you have to cancel for any reason, we will refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

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Training Location and Dates
Upcoming Seminars
Introduction & User Training Wednesday, September 16th, 2009
Advanced Technical Implementation Thursday, September 17th, 2009
Location Holiday Inn Chicago Mart Plaza
350 West Mart Center Drive
Chicago, IL 60654
(312) 836-5000
Click here for directions.

Training Topics

Instruction begins each day at 9am (with registration at 8:45am to get your training materials, the seat of your choice and coffee!) and goes until 5pm with a one hour break at noon for lunch on your own.

Introduction & User Training Day Advanced Techical Implementation Day

Introduction to Web Analytics

  • Google Analytics Features
  • Parts of the Interface
Google Analytics Terms and Concepts
  • Parts of a Visit
  • Profiles
  • Filters
  • Goals and Funnels
Best Practices
  • Data Types
  • Key Performance Indicators (KPIs)
  • Segementing Data
  • Trends vs. Accuracy
  • Testing
Visitor Reporting
  • Overview Reports
  • Visitor Information
  • Visitor Interaction
  • Ecommerce
Traffic Source Reporting
  • Overview Reports
  • Direct Traffic
  • Referring Sites
  • Organic Traffic
  • Pay-Per-Click Traffic
  • Custom Traffic Measurement
Other Marketing Reports
  • Landing Pages
  • Ads
  • Advanced Segmentation
  • Custom Reports
Testing with Google Analytics
  • Scientific Method
  • Setting Benchmarks
  • Measuring Results

How Google Analytics Works

  • Architecture and Google Analytics
  • Drawing a Site Map
Profiles
  • Creating Profiles
  • Configuring Profiles
  • Setting Up Site Search
Adding Tracking Code to the Website
  • The Basic Code
  • Subdomain Tracking
  • Multiple Domain Tracking
  • Setting Up Ecommerce
  • Event Tracking
Goals and Funnels
  • Creating a Goal
  • Setting up a Funnel
  • Regular Expressions
  • Advanced Goal Setup
Filters
  • Exclude Filters
  • Include Filters
  • Search and Replace
  • Advanced Filters
Tagging Campaigns
  • Online Campaigns
  • Offline Campaigns
Advanced Tracking Methods
  • Custom Tracking Parameters
  • Custom Segmentation
  • Changing Session Timeouts
  • Nontraditional Ecommerce
Further Customizations
  • Advanced Filters
  • Javascript Workarounds
Additional Tools
  • Google Website Optimizer
  • FeedBurner
  • Google Webmaster Tools
  • 4Q/Kampyle
  • Urchin

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The Instructors
Michael Harrison

Michael Harrison

Michael Harrison is a Google Analytics, Urchin, and Google Website Optimizer support engineer at ROI Revolution. Michael has been working in web development since 1999 and joined ROI Revolution in June 2005. He is a founding contributor to ROI Revolution's analytics blog.

Shawn Purtell

Shawn Purtell

Shawn Purtell joined ROI Revolution in October of 2006 as a Google Analytics and Google Website Optimizer support engineer. He has a dual B.S. in Mathematics and Computer Information Systems from The College of St. Rose and later earned his M.A.T. in Mathematics from Binghamton University. He contributes regularly to ROI Revolution's blog.

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$50 AdWords™ Credit

Register at least 7 days in advance to receive a $50 AdWords™ credit* per session (i.e. attend both days and get two $50 AdWords™ credits) that Google graciously offers to all Seminars for Success attendees!

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*Promotional credit must be applied to an AdWords account within 30 days of attending a seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per AdWords account. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered seminar session. Void where restricted or prohibited by law.
Cancellation Guarantee

You can register now, and even if you have to cancel, we can refund your money in full until 8 days before the event. After that, you can transfer your registration to someone else, if you need to.

Register Today >>

See What Past Attendees Say:

"Wow - the ROI Revolution Google Analytics seminar was unfreakinbelievable. Can't wait to implement what I've learned." Tweet by Annie Cushing (AnnieCushing)
www.kelbymediagroup.com


"I learned more than expected or intended. The travel, the money, the time, the fun... it was more than worthwhile!"

David Wentworth, www.BartonPublishing.com

"Great instructors who were friendly and knowledgeable. Worth travelling from the UK."

Adele Wiseman, www.props-n-frocks.co.uk

"Seminar was worth 20x investment just in time saved on what I learned."

Bob Johnson, medfaxxinc.com

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