If you’re currently spending money on Google AdWords, then you’re likely making many common mistakes that are erasing thousands of dollars in profits. Between choosing the right keywords and bids, writing ads, structuring your account, and interpreting data, it’s easy for important details to slip through the cracks. We've created these free resources to help you identify problem areas and opportunities for growth in your account quickly and effectively.
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Forgotten AdWords Ad Essentials: How many are you missing?
Great ads are vital, which is why a regular PPC ad checkup is crucial. To beat the competition, you need better ads.
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New AdWords Enhanced Campaigns: Smart Retailer's Guide to Opportunities & Dangers of New Forced-Upgrade Mobile-Enhanced Campaigns in AdWords
Retailers will get burned who don't understand & roll out Enhanced Campaigns before Google's forced-upgrade kicks-in.
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AdWords 2013 for Retailers: 4 Strategies to Make 2013 Your Best Year Ever with Paid Search
Growing trends within the digital marketing space have increased the complexity of success in 2013.
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5 Secrets to Nail Google Shopping for Holiday 2012
Retailers with specific Google Shopping preparation will rise as winners during holiday 2012.
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Bing Ads vs. AdWords for Retailers: How to Overcome Your Yahoo! Bing Network Neglect
Compared with Google AdWords, this special report highlights some major differences you need to understand in order to overcome your Yahoo! Bing Network neglect.
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Retail Advertising Accelerant: Top 10 Strategies that Turn Remarketing into Ecommerce Rocket-Fuel
Poor ROI has brought many a frustrated marketer to hit the display advertising kill switch... except for remarketing! Remarketing, done right, can accelerate all marketing efforts.
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Google Shopping Supremacy Secret: The 3 Hidden Advantages Given to Google Trusted Stores
The Google Trusted Stores designation is core to success with the new Google Shopping -- for both Google and retailers alike. To succeed with Google Shopping, all retailers must seriously consider joining the program.
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Google Product Search Extinction: The Proactive Retailers Guide to Navigating the Google Shopping Shift
On May 31, 2012, Google announced a game changing move in how retailers will use the search engine giant to generate sales. Download your free copy of this special report to position your business to succeed with the new Google Shopping!
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Widespread AdWords Atrophy: Discover The Top 3 PPC Failure Points & Their Proven Remedies
While there's seldom one quick fix that will completely turn around your AdWords campaigns, this report contains proven remedies for the top 3 PPC failure points.
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Automatic AdWords Expansion: 2 Fresh Strategies for Online Retailers to Bypass Keywords & Gain More Paid Search Traffic from AdWords
Two powerful expansion opportunities now exist for online retailers to grow their paid traffic volume on AdWords without increasing their keyword count or bids.
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Google AdWords 2012 for Retailers: 4 Cutting-Edge Strategies to Make 2012 Your Best Year Ever!
In 2012, a mastery of advertising through Google AdWords encompasses far more than simply search marketing.
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Google+ Pages = AdWords Amplifier: Executive Guide to Making Your Google+ Business Page Supercharge Your AdWords Performance
Google continues to go full throttle in their rollout of the Google+ platform. The release of Google+ Pages ties the connection directly back to AdWords.
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AdWords Mobile Invasion: Top 5 "Do-This-Now" Actions for Mobile PPC Success
The invasion of smartphones isn't relenting... there's been a 60% growth in smartphone sales in the past year alone. Mobile PPC advertising requires distinct optimizations that online retailers ignore at their own peril.
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Death by Display? 5 Google Display Targeting Secrets for Retailers
Burned by
runaway ad spend during the early days of banner ads, many retailers
have killed off or severely muted their display advertising
campaigns. Change is in the air... 75% of Google's top 1,000 advertisers increased their display advertising budgets in the past year.
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Remarketing Killers: 5 Common Mistakes That Will Squander Your Remarketing Potential
You're doing well if even 4% of your
visitors make a purchase before
leaving your site. With remarketing,
you'll still have access to the other
96% of site traffic.
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Death by Default: 5 Questions to Maximize Profitability in High-Spending AdWords Accounts
Most AdWords accounts can gain at least 20% efficiency (more conversions, less spend) right off the bat with advanced account management tactics. At least one of the five questions (and answers) contained in this special report should draw out a change for the better within your AdWords account.
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Paid Search Saboteur: 5 Questions To Determine if Your Website is Crippling Your PPC Success
The biggest battle in paid search – the place you will gain your biggest competitive edge – often has nothing to do with advertising. This special report addresses the five primary questions you should ask to determine whether or not your website is crippling your opportunity for PPC success.
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Paid Search Complacency: 5 Questions for Ecommerce Executives Contemplating a Switch from In-House to Agency Management
Through our conversations with retailers considering a switch, we've discovered some common themes that reveal when paid search campaigns are in need of expert outside attention. At least one of the five questions (and answers) contained in this special report should draw out a change for the better with your paid search program.
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