Google AdWords™
AdWords Account Audit & Strategy Session
With an AdWords account audit and strategy session from ROI Revolution we'll show you a minimum of $2,000 of wasted ad spend in your own AdWords account and how to correct your mistakes as long as you are already spending at least $5,000/month in Google ad spend.
The reason you can save at least $2,000 is because after doing dozens of these AdWords account audits and strategy sessions, we see the same mistakes over and over again. Mistakes that once are corrected, result in drastically improved return on investment results.
"My ROI Revolution PPC Team is absolutely incredible. They have gotten our account into fighting shape and every day they are looking for ways to improve things even farther. I couldn't be happier. And, on top of all of that, they are an absolute pleasure to deal with. Thanks for everything."
- Ron Penna,AwarenessTechnologies.com
What To Expect During Your Google AdWords Account Audit & Strategy Session Appointment
The following questions concerning your Google AdWords account will be answered during your AdWords account audit and strategy session appointment.
Not sure if the Strategy Session is for you?
#1: Is my keyword list holding back my profits? Am I committing the first sin of PPC marketing by only bidding on the most obvious keywords? Generally we find that people have a large opportunity to expand their profit-driving keywords which we can figure out with state-of-the-art keyword research techniques. During the Strategy Session we’ll check what keyword opportunities you’re missing out on, PLUS match-type strategies that enable you to laser-in on ROI based bidding tactics.
#2: Am I tracking the wrong cost per conversion, short changing my ability to dominate markets where my ROI is hyper strong thereby missing out on a much bigger share of the right leads for me? We find that most people are not using the appropriate tracking tools for their cost-per-conversion. When you don’t track your cost-per-conversion it is possible that you are hemorrhaging money on keywords that don’t lead to profits, and you would never even know it.
#3: Am I ignoring the biggest source of traffic Google can provide? (In a couple of cases we’ve used this source to more than triple the number of conversions a client can get.) The traffic available on Google is just the tip of the iceberg. It is possible to advertise on not just Google, but on practically the ENTIRE internet; this represents an ocean of opportunity. When you are armed with time-tested advertising strategies it is possible to get the majority of your profitable traffic from this alternate source.
#4: Am I failing to take action on the EXACT keywords searchers are typing in when doing a search to (sometimes) completely cover the cost of my paid search management, thereby turning an expense into a profit addition? We frequently find that people are paying for traffic that is actually not searching for ANYTHING they are offering – this is a huge waste of your money! Using custom keyword filter tools ROI Revolution is able to discover exactly what people type in, and using that knowledge can save you a chunk of cash which was previously being flushed down the drain.
#5: Could my AdWords account realize a 20% or MORE improvement through structural re-organization? When your Google AdWords account is not structured efficiently, you are not fully taking advantage of your top-performing keywords and you are leaving money on the table. An inefficient account structure is crippling, and prevents you from being able to scale your account and take advantage of the biggest and best opportunities.
Not sure if the Strategy Session is for you?Who Will Be Conducting Your Google AdWords Account Audit & Strategy Session?
Three key people will be assigned to your session from ROI Revolution:
1.) PPC Strategy Manager who will lead the call and provide the experience to help you learn how to dramatically improve and scale your AdWords account based on your unique business model.
2.) Google Analytics Technical Engineer who will check and report on the tracking of the data including conversion tracking for your site.
3.) PPC Account Analyst who digs through the details of your account to find your unique money-saving strategies along with appropriate competitive analysis (competitive analysis applicable to the upgrade package only).
Strategy Session |
Standard |
Upgrade |
Research performed on your account prior to appointment |
4 - 6 hours |
8 - 12 hours |
Follow up provided within 24 hours of Strategy Session once complete |
email summary |
10-20 page report with screenshots |
Lead time to schedule Strategy Session after getting AdWords access* |
7 business days |
10 business days |
Web based meeting |
Yes |
Yes |
Recording of web based meeting |
No |
Yes |
Competitive analysis |
No |
Yes |
Free access to our online training materials - AdWords beginner course (six hours of training--$97 value) |
No |
Yes |
Schedule your Strategy Session today and make more money with your Google AdWords account. |
$975 |
$1,975 |
|
Our 'You Can't Lose' Guarantee Should you choose to outsource your PPC management to us after the session, we'll credit your full strategy session charge to your first month's fee providing you fax or email us your completed PPC management application within 21 days of your actual account audit session. *Access to AdWords account is required for the strategy session |
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Not sure if the Strategy Session is for you?
Schedule a free 15 minute consultation at no charge with Lindsay Connell or Mike O'Rourke to see if a strategy session makes sense based on your business and account status. This appointment can be scheduled within a week and requires no AdWords account access.
Email us here with a time that fits your schedule this week and we'll respond within one business day to confirm or schedule a more convenient time.
Please note: We do not offer PPC audits, strategy sessions or consultations for SEM firms, online businesses associated with adult content or products, gambling sites, or any other markets that we're personally uncomfortable with.
